PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.
Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.
Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.
With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.
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PostcardMania's answer
There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.
PostcardMania's answer
For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.
PostcardMania's answer
PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.
PostcardMania's answer
In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.
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Based on our record, Mixpanel seems to be more popular. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Mixpanel — 100,000 monthly tracked users, unlimited data history and seats, US or EU data residency. - Source: dev.to / 5 months ago
You can test sales copy with Mixpanel to see where your traffic is coming from so you can see which content (Informative or promotional) generates the most engagement. Source: 8 months ago
Custom Data Collection As you grow you can consider a bit more precise configurations and data analytics approachs. Implement custom data collection through or event tracking for example via Mixpanel. This allows you to capture specific metrics tailored to your product's unique needs. - Source: dev.to / about 1 year ago
I am looking into whether you have experienced any pain points or issues not solved by current analytics platforms. By current solutions I'm talking plausible.io, mixpanel.com, usermaven.com and alike, providing features such as: total visitors, page views, online users, custom events tracking, top sources. Source: over 1 year ago
Ten years ago, there was a popular Ask HN: "what's your startup’s analytics setup?” [0]. Like the poster then (malandrew), I have the same problem in 2023: Selecting analytics solutions for the startup I'm working at has proven to be more daunting than I imagined. There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics... - Source: Hacker News / over 1 year ago
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