Software Alternatives, Accelerators & Startups

PostHog VS ZoomInfo

Compare PostHog VS ZoomInfo and see what are their differences

PostHog logo PostHog

Open source product analytics on your infrastructure.

ZoomInfo logo ZoomInfo

ZoomInfo is a B2B database providing detailed business information on people and companies.
  • PostHog Landing page
    Landing page //
    2024-07-05

For developers just starting out, PostHog is a free way to understand how your product is being used, without having to send any data to 3rd parties.

For enterprise customers, one data security becomes a key concern, or B2C businesses where using a SaaS solution is unaffordable, it's typical to see teams hosting an event capture platform, a data lake, and sophisticated analytics tools. The end result is that data scientists are needed and most developers don't have easy access to product intel. PostHog solves that gap - it lets everyone understand how your product is being used, without having to send data to 3rd parties, even once you have scaled to millions of visitors.

It has a JS snippet that can autocapture events, and pre-built libraries to push backend data to. Build up full user histories, visualize product trends, funnels, and run experiments with new features.

  • ZoomInfo Landing page
    Landing page //
    2023-03-19

PostHog

$ Details
Release Date
2020 January
Startup details
Country
United States
State
California
Founder(s)
James Hawkins
Employees
10 - 19

PostHog videos

PostHog Walk Through

More videos:

  • Review - Open Source Product Analytics With PostHog

ZoomInfo videos

Is Zoominfo a Good Investment? (Zoominfo Review, Pricing, Options)

More videos:

  • Review - ZoomInfo Powered by DiscoverOrg Review: by Nancy Nardin of Smart Selling Tools

Category Popularity

0-100% (relative to PostHog and ZoomInfo)
Analytics
100 100%
0% 0
Lead Generation
0 0%
100% 100
Web Analytics
100 100%
0% 0
Sales Tools
0 0%
100% 100

User comments

Share your experience with using PostHog and ZoomInfo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare PostHog and ZoomInfo

PostHog Reviews

The best Hotjar alternatives & competitors, compared
According to BuiltWith, as of February 2024, PostHog is used on 5,169 (0.52%) of the top 1 million websites. Hotjar is used by 72,048 of the top 1 million websites. Typical PostHog users are engineers and product managers at startups and mid-size companies, such as Webshare, AssemblyAI, and Purplewave.
Source: posthog.com
The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

ZoomInfo Reviews

  1. Good, but Not the Best B2B Database

    As a B2B database, ZoomInfo certainly has a lot to offer. Its detailed business information on people and companies is impressive, and I've found it to be a useful resource for researching potential clients and partners.

    However, I do have a few criticisms of the product. Firstly, its pricing is quite steep, especially compared to other B2B databases on the market. This makes it difficult for smaller businesses or startups to justify the cost. Additionally, while the information on ZoomInfo is generally accurate and up-to-date, I have come across a few instances where the information was incomplete or outdated.

    Despite these drawbacks, ZoomInfo is still a good resource for business information. It just might not be the best option out there. If you're willing to pay for a premium service, then ZoomInfo could be worth considering. However, if you're looking for more cost-effective alternatives, there are several options to consider.

    🏁 Competitors: LinkedIn Sales Navigator
    👍 Pros:    Detailed|Accurate
    👎 Cons:    Expensive|Incomplete

20 Best Lead Generation Companies in the USA
With Zoominfo, generating leads has never been easier. This lead generation partner is an established leader in the B2B contact database realm, offering robust tools for sales and marketing professionals. Their platform is driven by advanced AI and a constantly growing database, allowing businesses to connect with the right decision-makers efficiently. From detailed company...
Source: martal.ca
Top 26 Lead Generation Companies of 2023
ZoomInfo is an advanced subscription-based lead generation service. They provide you with accurate, updated, and verified B2B intelligence data gathered from various sources, including news articles, job listings, etc.
Source: salespanel.io
The Ultimate List of Best ZoomInfo Alternatives to get B2B Contacts and fill up the top of your Sales Pipeline
The pricing plans range from $99 to $399 per month, a fraction of what ZoomInfo charges. You get a 25% discount when paying yearly. The monthly plans don't require any contract or commitment.
Top 13 ZoomInfo Alternatives
One of the best things about this ZoomInfo alternative is its ease-of-use. When integrated with Salesforce, you can access contact data without interrupting prospecting processes and feed that data directly into a database.
Source: taskdrive.com
9 Best ZoomInfo Alternatives & Competitors for 2021 (Updated March)
This is a lead generating and sales prospecting tool that can help you find leads in your niche and build your contact lists. This is different from ZoomInfo in that it is not a contact database in itself, but can help you find relevant leads. (That’s why it’s still enlisted as a ZoomInfo alternative).
Source: shanebarker.com

Social recommendations and mentions

Based on our record, PostHog should be more popular than ZoomInfo. It has been mentiond 47 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PostHog mentions (47)

  • How our infrastructure supports last-minute studying
    Great choice of monitoring and analytics tools (Sentry, Axiom, Posthog and Uptime Kuma) coupled with amazing Slack integrations that allowed us to iron out any issues way before the traffic spike while the troubling features were still fresh from the oven. - Source: dev.to / 4 days ago
  • How Telemetry Saved my Open-Source Platform
    It would be a shame not to mention PostHog as the telemetry provider we are using, since it turned out to be extremely useful. Because it is hard to find people who will talk with you about your product, gathering statistics gave us a much greater insight into our users. - Source: dev.to / 3 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    PostHog - Full Product Analytics suite free for up to 1m tracked events per month. - Source: dev.to / 5 months ago
  • Ask HN: Where to Store Logs?
    Don't insert the logs/events/analytics into your Application DB. Usually, you send those to specialist datastores (OLAP etc) that process such high volume of data. You can use something like clickhouse [0] for example or use 3rd party SAAS solutions like posthog [1] etc that are built on top of clickhouse [0] https://clickhouse.com [1] https://posthog.com. - Source: Hacker News / 9 months ago
  • Ask HN: What would you use to build a mostly CRUD back end today?
    I may use Flask-Admin initially to offload the "CRUD" operations to have an initial prototype fast but then drop it ASAP because I don't want to write a "flask-admin application" to fight against later on. If the application is mainly "CRUD", then Flask-Admin is suitable. Now... Would you do a breakdown/list of all the jobs you've done by sector/vertical and by function/role and by application... - Source: Hacker News / 10 months ago
View more

ZoomInfo mentions (5)

  • Vendor annoyance phone calls
    For the phone calls - there's a decent chance they got your number from zoominfo.com - you can go there and request to be removed. Source: about 1 year ago
  • Forward spam emails back to sender!
    I just found a few data collator sites, zoominfo.com and signalhire.com are just two - they seem to scrape sites like Linkedin etc and collate everything. Personal numbers can be found pretty easily, if you've ever signed up for a business identification number it could be there, could be in a data leak somewhere - these companies are pretty shady and will buy data from places to just get a lead. Source: over 1 year ago
  • Finding Suppliers Recommendation For New Business Owners
    I currently use: thomasnet.com, zoominfo.com, and selletonline.com. Source: almost 2 years ago
  • Reputable places to get email contacts?
    Zoominfo.com is used by larger companies. Source: about 2 years ago
  • Considerations for choosing an installer? Experiences with Suntuity?
    I suppose the easiest way is to just search the company on the intrawebs and see what their web site pulls up. You can kind of tell from there and their Yelp reviews/Google reviews, if they are their own company or some kind of contractor type company. I also used zoominfo.com to get a sense of how big the company was. You'll probably be able to tell from there if they are their own company or part of a larger... Source: over 2 years ago

What are some alternatives?

When comparing PostHog and ZoomInfo, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Apollo.io - Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

June - Instant analytics reports, built on top of Segment

Hunter - Find all the email addresses related to a domain

Amplitude - Mobile analytics: come with questions, leave with answers

Lusha - Search less. Sell more.