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Sailthru VS Evergage

Compare Sailthru VS Evergage and see what are their differences

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Sailthru logo Sailthru

Sailthru Smart DataTM technology enables businesses to optimize, automate, and deliver personalized experiences to each individual at scale.

Evergage logo Evergage

Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.
  • Sailthru Landing page
    Landing page //
    2023-10-17
  • Evergage Landing page
    Landing page //
    2023-10-06

Sailthru features and specs

  • Personalization
    Sailthru offers robust personalization capabilities, allowing marketers to tailor content to individual user behaviors and preferences to increase engagement.
  • Cross-Channel Campaigns
    The platform supports seamless campaign management across email, web, and mobile channels, making it easier to deliver cohesive messaging.
  • Advanced Analytics
    Provides detailed analytics and reporting tools that help businesses measure the effectiveness of their campaigns in real-time.
  • Automation
    Sailthru's automation features allow for the creation of drip campaigns, triggered messages, and other automated workflows that save time and enhance marketing efficiency.
  • Scalability
    The platform is designed to scale with the business, making it suitable for both small startups and large enterprises.

Possible disadvantages of Sailthru

  • Learning Curve
    New users may find the platform complex and may require time and training to fully understand and utilize all features.
  • Cost
    Sailthru can be expensive, particularly for smaller businesses or startups with limited budgets.
  • API Limitations
    Some users may find limitations in the API capabilities, which could hinder integration with other systems.
  • Customer Support
    Some users have reported that customer support can be slow to respond or not as helpful as expected.
  • UI/UX
    The user interface may not be as intuitive or modern compared to other marketing automation tools, which can impact user experience.

Evergage features and specs

  • Personalization
    Evergage excels in offering advanced personalization capabilities that tailor content and user experiences in real-time based on behavior, context, and other data points.
  • Ease of Integration
    The platform integrates smoothly with other systems and tools, offering robust APIs and SDKs that facilitate seamless connections with existing technologies.
  • Real-Time Analytics
    Evergage provides real-time analytics and reporting, enabling businesses to make data-driven decisions quickly by offering valuable insights into user behavior.
  • Customer Segmentation
    The platform supports detailed customer segmentation, allowing for precise targeting and more effective marketing campaigns.
  • AI and Machine Learning
    Utilizes AI and machine learning to continuously optimize personalization strategies and enhance user experiences.

Possible disadvantages of Evergage

  • Complexity
    Due to its vast array of features, new users may find the platform complex and challenging to navigate without substantial onboarding and training.
  • Cost
    Evergage can be expensive, especially for small to medium-sized businesses, making it less accessible to companies with limited budgets.
  • Learning Curve
    The detailed customization options and functionalities come with a steep learning curve, requiring time and effort to master.
  • Customer Support
    Some users have reported that customer support can be slow to respond, which can be problematic when urgent issues arise.
  • Customization Limitations
    Though highly customizable, some advanced customizations might require technical expertise and programming knowledge, limiting accessibility for non-technical users.

Sailthru videos

+ Add

Sailthru Retentionomics NYC 2016: Driving Breakthrough Growth

Evergage videos

+ Add

Evergage Customer Data Platform

Category Popularity

0-100% (relative to Sailthru and Evergage)

Sailthru

Evergage

Email Marketing
51 51%
Email Marketing
49% 49
Analytics
0 0%
Analytics
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Sailthru and Evergage

Sailthru Reviews

15 Marketing Softwares That Can Boost Your Business
Sailthru aims to increase user engagement and conversion through smart data which marketers can use to better understand and respond to users in real time. This results in a personalized user experience in the form of targeted emails, for example, or a homepage tailored to an individual’s interests. Sailthru's clients include Business Insider, AOL . Huffington Post and...
Source: www.forbes.com

Evergage Reviews

We have no reviews of Evergage yet.
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What are some alternatives?

When comparing Sailthru and Evergage, you can also consider the following products

Dynamic Yield - Personalization & customer experience management

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Lytics - Lytics is a company that utilizes machine learning to collect and analyze data to help you find new approaches to marketing. They offer unique and customized experiences to each customer. Read more about Lytics.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

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