UXReality (designed by CoolTool*) is a powerful AI-based app that literally turns any mobile device into a fully-fledged tool for studying website or app users’ behavior by recording their emotions, where they look and how they behave. It unites eye tracking, facial coding, surveys, voice recording and click-and-scroll tracking to redefine the paradigm for user testing. By using powerful AI algorithms and mobile device selfie camera the app 'understands' where users look at the screen and how they react. These are insights of a completely different level that allow getting a holistic understanding of the WHY's of user behavior that site analytics cannot explain. UXReality helps to improve conversion rates of mobile websites and apps (works for both live websites and prototypes).