Software Alternatives, Accelerators & Startups

SendGrid VS MailChimp

Compare SendGrid VS MailChimp and see what are their differences

SendGrid logo SendGrid

Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.
  • SendGrid Landing page
    Landing page //
    2023-07-28
  • MailChimp Landing page
    Landing page //
    2023-10-10

SendGrid features and specs

  • Scalability
    SendGrid is built to handle large volumes of email, making it suitable for both small businesses and large enterprises.
  • API Integration
    SendGrid offers robust APIs that can be integrated into other applications with ease, providing both flexibility and functionality.
  • Deliverability
    High delivery rates due to SendGrid’s strong relationships with ISPs and extensive infrastructure that reduce the chances of emails being marked as spam.
  • Analytics
    Comprehensive analytics and reporting tools that provide insights into email performance, helping businesses optimize their email strategy.
  • Support
    24/7 customer support and extensive documentation and resources that assist in resolving issues and improving utilization.
  • Templates
    Pre-built email templates and intuitive drag-and-drop editor allow for easy creation and customization of emails.

Possible disadvantages of SendGrid

  • Cost
    Pricing can become expensive as your email volume increases, which may not be ideal for startups or small companies with tight budgets.
  • Complexity
    Some users might find the initial setup and configuration to be complex, especially if they are not technically inclined.
  • Rate Limits
    SendGrid imposes email sending rate limits, which can be restrictive for businesses needing to send a high volume of emails in a short period.
  • UI/UX
    The user interface can be less intuitive compared to other email service providers, which may affect the user experience.
  • Advanced Features Cost Extra
    Some advanced features and functionalities require additional payment, which can increase the overall costs.

MailChimp features and specs

  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages of MailChimp

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.

SendGrid videos

SendGrid Review | Send 100k+ Emails Per Month | Pearl Lemon Reviews

More videos:

  • Review - Why use SendGrid instead of Mailchimp for your e-marketing? | Web Summit 2017
  • Review - Why Emails are sent to Spam! Even with Premium Services Like Amazon SES, Sendgrid, Gsuite, Mailgun

MailChimp videos

Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide

More videos:

  • Review - WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)
  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

Category Popularity

0-100% (relative to SendGrid and MailChimp)
Email Marketing
18 18%
82% 82
Email Marketing Platforms
Email Delivery
100 100%
0% 0
Newsletter Marketing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SendGrid and MailChimp

SendGrid Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Additionally, on SendGrid, users get 360-degree insights into email delivery performance for improved optimization. SendGrid is a good option for users who don’t send large volumes of emails and want t to be charged per email sent and not the number of contacts, thanks to their usage-based pricing model.
Amazon SES vs SendGrid – Who has High Email Delivery?
SendGrid: Though SendGrid claims their pricing policy to be flexible (which is true to a certain extent), it is much more costlier compared to Amazon SES. Under the free plan, the user can send 12,000 emails per month and store 2000 contacts for free which does even requires the usage of any credit card. Under the paid plan, SendGrid’s pricing plan is divided into three...
Source: easysendy.com
Cheap Email Marketing Services: 6 Great Budget Tools Compared
If you just want to give SendGrid a try, there’s a free plan that includes most of the primary features. However, this plan is a bit limited when it comes to the sending allowance of only 100 emails per day. The next tier pro plan is $19.95 per month, and that lets you send up to monthly 50,000 emails. On the far end of the spectrum there are also enterprise plans available...
Source: themeisle.com
11 Sendgrid Alternatives For Your Business Email
SendGrid, which started as an independent entity, and is now acquired by Twilio, offers a lot of functionalities when it comes to sending bulk emails, be it transactional or marketing ones. However, it is not without its flaws, mediocre customer service being one of them. Several viable SendGrid alternatives have emerged in recent years that can serve all your email needs,...
15 Mailchimp Alternatives for SaaS Companies
SendGrid offers a complete email service to companies, including email API to integrate email into your website or app and marketing campaigns. You can use it to send promotional emails, newsletters, password reset emails, and other customer communications.
Source: userlist.com

MailChimp Reviews

  1. Harshi1995
    · intern at ulketz ·
    A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Elle Bennett
    · Webmaster at FixedFeeTaxReturn ·
    Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mohit Gupta
    · Small Business Owner at Ecommerce Platform ·
    Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

Top 10 Bulk Email Verifier and Validation Services Compared
It validates your email lists to check for invalid or undeliverable emails so that you can maximize your marketing campaign potential. You can either upload your email list and clean it in bulk using the CSV format, or integrate with MailboxValidator API. MailboxValidator interface is fully integrated with major ESP (Email Service Provider). Alternatively, a list can be...
10 Best Campaign Monitor Alternatives You Can Find
Mailchimp is a popular marketing automation and email marketing tool. Its form and landing page builders are useful for generating signups and expanding email lists. Are you wondering if Campaign Monitor and Mailchimp are the same? Both are email marketing tools, yet they differ in many ways.
Source: mailbluster.com
Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Insights and predictions: Mailchimp’s analytics, including current analytics and predicted demographics, helps you learn more about your audience campaigns.
The 6 Best Campaign Monitor Alternatives for 2024
CategoryMailchimpCampaign MonitorBest FeatureEfficient handling of large listsUser-friendly email designPros1. Seamless scalability2. Comprehensive marketing tools3. User-friendly drag-and-drop editor1. Easy-to-use email templates2. Beautiful customizable templates3. In-depth reporting and analyticsCons1. Learning curve for beginners2. Pricing can be higher for large lists3....
The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.

Social recommendations and mentions

SendGrid might be a bit more popular than MailChimp. We know about 109 links to it since March 2021 and only 89 links to MailChimp. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SendGrid mentions (109)

  • 10 Must-Use APIs for Your Next SaaS Project
    SendGrid is used For transactional and marketing emails, SendGrid offers a robust email API. It ensures emails from your SaaS platform are delivered reliably to users. You can find it here. - Source: dev.to / 8 months ago
  • Adding ESP to supercharge your Django Email 🚀
    There are many email service providers such as Sendgrid, Brevo, MailGun, Amazon SES etc. - Source: dev.to / 10 months ago
  • Namaste Your Way to Wellness: AI-Powered Yoga Recommendations
    Email Follow-Ups To keep you motivated, YogaConnect sends detailed follow-up emails containing your personalized yoga routines and additional wellness tips. Leveraging Twilio's SendGrid, these emails are delivered consistently and reliably to keep you engaged and informed. - Source: dev.to / 11 months ago
  • Sending e-mails with Sendgrid
    To send e-mails in a production environment, use services like Sendgrid. - Source: dev.to / about 1 year ago
  • How to send emails from your website using Twilio SendGrid
    Now we need to install React Hook Form because that is the package we are going to use for building our form. We also need to install the package for SendGrid. Cd into the sendgrid-contact-form folder and then run this command to install the packages:. - Source: dev.to / about 1 year ago
View more

MailChimp mentions (89)

  • Scalable E-Learning Platforms with Strapi’s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or makes a purchase, these changes are automatically reflected across all connected systems. Real-time synchronization helps e-learning platforms maintain accurate contact records,... - Source: dev.to / 4 months ago
  • Email Workflow Automation 101: Templates, Tools, and Best Practices
    Mailchimp is a popular email marketing platform that offers features like customizable templates, A/B testing, and audience segmentation. This can preferred by teams looking to automate their email workflows but also want a minimalist tool to streamline their marketing efforts. - Source: dev.to / 7 months ago
  • The Behind-the-Scenes Magic: How Email Marketing Platforms Connect to Your Domain to Send Emails on Your Behalf
    Have you ever wondered how email marketing platforms like Mailchimp, BestRegards, and HubSpot manage to send hundreds or even thousands of emails from your custom domain in just seconds—without flooding your inbox?. - Source: dev.to / 8 months ago
  • 7 Best Transactional Email Platforms in 2024 Compared 📬
    MailchimpTransactional Emails, formerly Mandrill, is a paid Mailchimp add-on for sending transactional emails. For the purpose of this article, we’ll mainly use the former name Mandrill for the transactional part of the Mailchimp service. - Source: dev.to / 11 months ago
  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / about 1 year ago
View more

What are some alternatives?

When comparing SendGrid and MailChimp, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Mailjet - All-in-one email service provider that provides maximum insight and deliverability results for both marketing and transactional emails.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

MailerLite - Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!