Software Alternatives, Accelerators & Startups

SerpApi VS DataForSEO

Compare SerpApi VS DataForSEO and see what are their differences

SerpApi logo SerpApi

Scrape Google search results from our fast, easy, and complete API.

DataForSEO logo DataForSEO

DataForSEO offers API data for SEO companies that deliver results of tasks for Rank tracking, SERP, Keyword data and On-page APIs.
  • SerpApi Landing page
    Landing page //
    2023-10-03
  • SerpApi SerpApi use cases
    SerpApi use cases //
    2024-11-25
  • SerpApi API List
    API List //
    2024-11-25

We help you automate gathering data from search engines like Google, Bing, or Yahoo. What's cool about SerpApi is that it handles all the scraping complexities for you, like dealing with CAPTCHAs, managing IP addresses, and parsing data into a structured JSON. So you don't have to worry about the details.

It's super useful for developers who need to pull search results for tasks like SEO monitoring, market research, travel information, AI models, or even academic projects. Plus, it provides the data in a neat JSON format, making it really easy to use in your applications!

  • DataForSEO Landing page
    Landing page //
    2021-10-31

SerpApi

$ Details
freemium
Startup details
Country
United States
State
Texas
City
Austin
Founder(s)
Julien Khaleghy
Employees
20 - 49

SerpApi features and specs

  • Comprehensive Data Extraction
    SerpApi provides a powerful and easy-to-use API for extracting search engine results, allowing users to access a wide variety of data types such as ads, maps, organic results, and more from multiple search engines.
  • Real-time Data
    The API is designed to retrieve real-time search results, which is crucial for applications that rely on up-to-date information, such as market research and competitive analysis.
  • Easy Integration
    SerpApi offers detailed documentation and client libraries in multiple programming languages, simplifying the integration process for developers across different platforms.
  • Scalability
    SerpApi is able to handle large volumes of requests, making it suitable for businesses of various sizes, from startups to large enterprises needing to gather extensive data.
  • Automated Billing
    The platform provides automated billing and usage management which ensures that businesses can easily manage their costs and understand their data usage.

DataForSEO features and specs

  • Comprehensive API Suite
    DataForSEO offers a wide array of APIs including SERP, keyword data, on-page SEO, and backlinks, allowing for extensive data gathering and analysis across various SEO components.
  • Customization
    Users can tailor data requests based on specific needs such as location, device type, language, and more, providing relevant and targeted SEO data.
  • Scalability
    DataForSEO's scalable infrastructure supports both small businesses and large enterprises, making it suitable for varying levels of data demands.
  • Real-Time Data
    Provides real-time or near real-time data, which is crucial for making timely decisions in fast-paced SEO environments.
  • Cost-Effective
    Pay-as-you-go pricing model helps businesses manage costs effectively, ensuring they only pay for the data they need and use.

Possible disadvantages of DataForSEO

  • Complexity
    The vast array of options and parameters for API requests can be overwhelming for beginners or those with limited technical expertise.
  • Rate Limits
    API rate limits may constrain the amount of data that can be pulled in a given time frame, particularly for large-scale data collection projects.
  • Costs for High Volume
    While cost-effective for moderate use, high-volume data demands can escalate costs, potentially making it expensive for large-scale operations.
  • Reliance on API
    Users' dependence on the API for data means that any downtime or issues on DataForSEO's end could impact business operations.
  • Learning Curve
    Users may need to invest time in understanding the API documentation and integrating it into their existing systems, which can slow down initial implementation.

SerpApi videos

OpenAI Function Calling - Connect AI to the Internet

More videos:

  • Tutorial - Scrape Google Search using Python
  • Tutorial - Scrape Google Maps reviews data using Python

DataForSEO videos

No DataForSEO videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to SerpApi and DataForSEO)
SEO
72 72%
28% 28
Analytics
0 0%
100% 100
SEO Tools
100 100%
0% 0
Business & Commerce
0 0%
100% 100

Questions and Answers

As answered by people managing SerpApi and DataForSEO.

Why should a person choose your product over its competitors?

SerpApi's answer

We provide more search engines under one subscription.

How would you describe your primary audience?

SerpApi's answer

Developers/Companies who need data from search engines.

Which are the primary technologies used for building your product?

SerpApi's answer

Ruby on Rails and MongoDB

What makes your product unique?

SerpApi's answer

We're the first web scraping company that focus on scraping search engines.

What's the story behind your product?

SerpApi's answer

Back in 2017, Julien Khaleghy, the founder of SerpApi, built an iOS app that can analyze data from a picture. iOS didn't have a proper machine learning framework back then. It was challenging: iPhones' RAM were limited, no GPU or no dedicated chip acceleration were available, using only CPU was painfully slow, and compiling/porting C code from machine learning framework like Tensorflow or Caffe to iOS wasn't straightforward. Oddly, all of this wasn't the most difficult part of this project. Collecting images from Google Images was.

In these projects, 80% of his time ended up being spent on scraping and parsing Google Images. And maybe only 20% on actual machine learning model training, UI design of the actual apps, and iOS programming. This is how SerpApi was born.

Who are some of the biggest customers of your product?

SerpApi's answer

  • Airbnb
  • Nvidia
  • Meta
  • Shopify
  • Grubhub
  • and more!

User comments

Share your experience with using SerpApi and DataForSEO. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, SerpApi should be more popular than DataForSEO. It has been mentiond 76 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SerpApi mentions (76)

  • Ask HN: Who is hiring? (March 2025)
    SerpApi | https://serpapi.com | Junior to Senior Fullstack Engineer positions | Customer Success Engineer | Talent Acquisition Specialist | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape and parse search engine results. We deeply support Google, Google Maps, Google... - Source: Hacker News / about 2 months ago
  • How Google replaced search by image with Google Lens.
    If any of these look interesting or useful to your use case, feel free to follow up in the appropriate thread or let us know via chat at serpapi.com or through email at contact@serpapi.com. We'll do our best to implement the features as soon as possible. - Source: dev.to / about 2 months ago
  • Ask HN: Who is hiring? (December 2024)
    SerpApi | https://serpapi.com | Junior-to-Senior Fullstack Engineer | Customer Success Engineer | Talent Acquisition Specialist | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape and parse search engine results. We deeply support Google, Google Maps, Google Images, Bing,... - Source: Hacker News / 5 months ago
  • AI Agents: Transforming Ideas into Action, Collaboratively
    Custom Tool: The google_flights.py script interacts with the Google Flights API (via SerpAPI) to retrieve flight details. - Source: dev.to / 5 months ago
  • How to Create Your Own Job Board Web App Using React.js, Node.js, SerpApi, and MUI
    Const express = require('express'); Const cors = require('cors'); Const axios = require('axios'); Require('dotenv').config(); Const app = express(); App.use(cors()); Const PORT = process.env.PORT || 5000; // Endpoint to fetch job listings App.get('/api/jobs', async (req, res) => { const { query } = req.query; try { const serpApiUrl =... - Source: dev.to / 7 months ago
View more

DataForSEO mentions (9)

  • Launch HN: Marblism (YC W24) – Generate full-stack web apps from a prompt
    I asked it to integrate with https://dataforseo.com/ api which is 10x cheaper than the ahrefs or semrush apis (it's real data). - Source: Hacker News / 8 months ago
  • Understand your competitors on Google with Python?
    So far I used dataforseo.com to get the data I need (they have a large database with 4.8 billion keywords), and I could create some cool tools with it! I share the first version of the tutorial on my website called amigocci.io but I started to make it only 2 months ago so I'm still figuring it out and trying to find the best way to make analysis with it. Source: almost 2 years ago
  • How Do I Track Keyword Rankings for Free?
    I can't think of any free tools, but there are some APIs out there that are pretty cheap like https://dataforseo.com/ or https://serpapi.com/pricing. Source: almost 2 years ago
  • Semrush - Where does it get it's data?
    Dataforseo.com you can get the same data as SEMrush and other similar tools. Source: over 2 years ago
  • Tool just discovered
    I like to think that I'm typically aware of great tools to aid in SEO but I was just informed of one that's a game changer. https://dataforseo.com/. Source: over 2 years ago
View more

What are some alternatives?

When comparing SerpApi and DataForSEO, you can also consider the following products

Zenserp - Zenserp is a Google Search API that enables you to scrape Google search result pages in real-time.

DemandSphere - DemandSphere is an advanced-level software that helps marketers to create the best digital appearances of their brands.

Aves API - Aves API is the insanely fast SERP API that enables you to scrape Google search results without blocking.

Searchmetrics Suite - SEO Software

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Direction Local - Quickly Boost Your Local Search Rankings