Software Alternatives, Accelerators & Startups

SerpApi VS SE Ranking

Compare SerpApi VS SE Ranking and see what are their differences

SerpApi logo SerpApi

Scrape Google search results from our fast, easy, and complete API.

SE Ranking logo SE Ranking

All-in-One cloud-based SEO software for agencies, marketing teams and webmasters
  • SerpApi Landing page
    Landing page //
    2023-10-03
  • SerpApi SerpApi use cases
    SerpApi use cases //
    2024-11-25
  • SerpApi API List
    API List //
    2024-11-25

We help you automate gathering data from search engines like Google, Bing, or Yahoo. What's cool about SerpApi is that it handles all the scraping complexities for you, like dealing with CAPTCHAs, managing IP addresses, and parsing data into a structured JSON. So you don't have to worry about the details.

It's super useful for developers who need to pull search results for tasks like SEO monitoring, market research, travel information, AI models, or even academic projects. Plus, it provides the data in a neat JSON format, making it really easy to use in your applications!

  • SE Ranking Landing page
    Landing page //
    2022-03-12

SerpApi

$ Details
freemium
Release Date
-
Startup details
Country
United States
State
Texas
City
Austin
Founder(s)
Julien Khaleghy
Employees
20 - 49

SerpApi features and specs

  • Comprehensive Data Extraction
    SerpApi provides a powerful and easy-to-use API for extracting search engine results, allowing users to access a wide variety of data types such as ads, maps, organic results, and more from multiple search engines.
  • Real-time Data
    The API is designed to retrieve real-time search results, which is crucial for applications that rely on up-to-date information, such as market research and competitive analysis.
  • Easy Integration
    SerpApi offers detailed documentation and client libraries in multiple programming languages, simplifying the integration process for developers across different platforms.
  • Scalability
    SerpApi is able to handle large volumes of requests, making it suitable for businesses of various sizes, from startups to large enterprises needing to gather extensive data.
  • Automated Billing
    The platform provides automated billing and usage management which ensures that businesses can easily manage their costs and understand their data usage.

SE Ranking features and specs

  • User-Friendly Interface
    SE Ranking has an intuitive, easy-to-navigate interface that allows users, including beginners, to manage their SEO efforts without feeling overwhelmed.
  • Comprehensive Keyword Tracking
    The platform offers robust keyword tracking features, enabling users to monitor their SEO performance for various search engines and regions.
  • All-in-One SEO Toolset
    SE Ranking provides an extensive range of SEO tools, including website audit, backlink analysis, competitive research, and keyword suggestion tools, all under one subscription.
  • Affordable Pricing
    Compared to other SEO tools, SE Ranking is competitively priced, offering various pricing plans suitable for different levels of users from freelancers to enterprises.
  • White-Label Reporting
    The platform offers customizable, white-label reports which are beneficial for agencies needing to present SEO performance data to clients under their own brand.
  • Regular Updates and Features
    SE Ranking continuously updates its features and tools, ensuring users have access to the latest SEO techniques and capabilities.
  • Strong Customer Support
    The platform offers reliable customer support with multiple channels, including live chat, email, and an extensive knowledge base.

Possible disadvantages of SE Ranking

  • Data Accuracy
    Some users have reported occasional discrepancies in data accuracy, particularly in keyword ranking results which might differ from other SEO platforms.
  • Limited Integration Options
    Compared to some competitors, SE Ranking offers fewer integration options with other marketing and productivity tools, potentially limiting streamlined workflows.
  • Learning Curve for Advanced Features
    While the basic functions are user-friendly, mastering some advanced features may require additional time and learning for new users.
  • Interface Speed
    At times, the platform's interface can be slower, particularly when processing large amounts of data or running comprehensive website audits.

SerpApi videos

OpenAI Function Calling - Connect AI to the Internet

More videos:

  • Tutorial - Scrape Google Search using Python
  • Tutorial - Scrape Google Maps reviews data using Python

SE Ranking videos

SE Ranking Tutorial | SEO Software For Website Owners

More videos:

  • Review - SE Ranking Review: Pros, Cons, and Alternatives
  • Review - SE Ranking Review + Secret Coupon 2016 Watch Before you buy SEO Rank Tracker

Category Popularity

0-100% (relative to SerpApi and SE Ranking)
SEO
9 9%
91% 91
SEO Tools
7 7%
93% 93
APIs
100 100%
0% 0
Content Marketing
8 8%
92% 92

Questions and Answers

As answered by people managing SerpApi and SE Ranking.

Why should a person choose your product over its competitors?

SerpApi's answer

We provide more search engines under one subscription.

How would you describe your primary audience?

SerpApi's answer

Developers/Companies who need data from search engines.

Which are the primary technologies used for building your product?

SerpApi's answer

Ruby on Rails and MongoDB

What makes your product unique?

SerpApi's answer

We're the first web scraping company that focus on scraping search engines.

What's the story behind your product?

SerpApi's answer

Back in 2017, Julien Khaleghy, the founder of SerpApi, built an iOS app that can analyze data from a picture. iOS didn't have a proper machine learning framework back then. It was challenging: iPhones' RAM were limited, no GPU or no dedicated chip acceleration were available, using only CPU was painfully slow, and compiling/porting C code from machine learning framework like Tensorflow or Caffe to iOS wasn't straightforward. Oddly, all of this wasn't the most difficult part of this project. Collecting images from Google Images was.

In these projects, 80% of his time ended up being spent on scraping and parsing Google Images. And maybe only 20% on actual machine learning model training, UI design of the actual apps, and iOS programming. This is how SerpApi was born.

Who are some of the biggest customers of your product?

SerpApi's answer

  • Airbnb
  • Nvidia
  • Meta
  • Shopify
  • Grubhub
  • and more!

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SerpApi and SE Ranking

SerpApi Reviews

We have no reviews of SerpApi yet.
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SE Ranking Reviews

The 16 Best Moz Alternatives for Every Budget 
Unlike Moz, SE Ranking doesn’t have a free version. After your two-week free trial, you’ll have to pay to keep using it or lose all your data. And the Agency Pack is only available for Pro and Business plan users.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SE Ranking offers a broad set of tools with an emphasis on ease of use and affordability, making it ideal for small to medium-sized businesses. Its comprehensive features are particularly attractive to those who want a full-featured SEO platform without breaking the bank.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Ubersuggest is a user-friendly SEO platform that includes essential features like keyword research, site audits, and backlink analysis. As an alternative to SE Ranking, Ubersuggest offers a simple, cost-effective solution for users who need basic SEO functionalities without the complexity of more advanced tools.
The best alternatives to SE Ranking in 2024
SEO ForThe best alternatives to SE Ranking in 2024Have you tried SE Ranking and it didn't quite convince you?In this post, I bring you 7 SEO tools that rival SE Ranking and might better suit your way of working.After trying them out, I'll honestly tell you what I liked most about each of them.And also what I didn't like, because knowing the drawbacks is essential before...
Source: dinorank.com
10 Best Serpstat Alternatives in 2024
SE Ranking is the second best Serpstat Alternative and it is an SEO toolkit which helps you to increase the ranks in search engines. With the help of SE Ranking you can track your rankings, keep check on your backlinks, run a full website audit and can even check each single page for SEO.

Social recommendations and mentions

Based on our record, SerpApi should be more popular than SE Ranking. It has been mentiond 76 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SerpApi mentions (76)

  • Ask HN: Who is hiring? (March 2025)
    SerpApi | https://serpapi.com | Junior to Senior Fullstack Engineer positions | Customer Success Engineer | Talent Acquisition Specialist | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape and parse search engine results. We deeply support Google, Google Maps, Google... - Source: Hacker News / about 2 months ago
  • How Google replaced search by image with Google Lens.
    If any of these look interesting or useful to your use case, feel free to follow up in the appropriate thread or let us know via chat at serpapi.com or through email at contact@serpapi.com. We'll do our best to implement the features as soon as possible. - Source: dev.to / about 2 months ago
  • Ask HN: Who is hiring? (December 2024)
    SerpApi | https://serpapi.com | Junior-to-Senior Fullstack Engineer | Customer Success Engineer | Talent Acquisition Specialist | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape and parse search engine results. We deeply support Google, Google Maps, Google Images, Bing,... - Source: Hacker News / 5 months ago
  • AI Agents: Transforming Ideas into Action, Collaboratively
    Custom Tool: The google_flights.py script interacts with the Google Flights API (via SerpAPI) to retrieve flight details. - Source: dev.to / 5 months ago
  • How to Create Your Own Job Board Web App Using React.js, Node.js, SerpApi, and MUI
    Const express = require('express'); Const cors = require('cors'); Const axios = require('axios'); Require('dotenv').config(); Const app = express(); App.use(cors()); Const PORT = process.env.PORT || 5000; // Endpoint to fetch job listings App.get('/api/jobs', async (req, res) => { const { query } = req.query; try { const serpApiUrl =... - Source: dev.to / 7 months ago
View more

SE Ranking mentions (16)

  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: almost 2 years ago
  • SE Ranking vs Surfer SEO. The best content editor for SEO
    1) SE Ranking is an SEO multi-tool designed for solo webmasters and large marketing agencies. In a nutshell, it analyzes and provides optimization tips on web resources with the goal of increasing their search rankings. A couple of weeks ago, the functions of this platform were expanded to include content analysis. And imho it turned out incredibly well. Source: almost 2 years ago
  • Considering the best Ahrefs alternatives in 2023
    It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. I remember the times of Alexa and how the SEO market was divided into "before" and "after". It was a time when a swift decision had to be made, and many of us did so in favor of Ahrefs.... Source: about 2 years ago
  • How to audit a website. Fundamentals and explanations
    Let's try to conduct a simple audit of Apple. I will use the SE Ranking website audit tool, but you can use any other platform. Fortunately, the market of SEO tools is very wide. Source: over 2 years ago
  • How to hide AI text from search engines. The hypothesis of using multiple SEO tools (Prepostseo and SE ranking)
    3) Rewriting an already edited text using second tools (let's say SE ranking). Source: over 2 years ago
View more

What are some alternatives?

When comparing SerpApi and SE Ranking, you can also consider the following products

Zenserp - Zenserp is a Google Search API that enables you to scrape Google search result pages in real-time.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Aves API - Aves API is the insanely fast SERP API that enables you to scrape Google search results without blocking.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

DataForSEO - DataForSEO offers API data for SEO companies that deliver results of tasks for Rank tracking, SERP, Keyword data and On-page APIs.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!