Serpstat VS Moz

Compare Serpstat VS Moz and see what are their differences

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Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Landing page //
2023-06-11
Rank Tracker //
2024-09-19
Domain Analysis //
2024-09-19

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 countries. Uncover the most valuable keywords for your business, understand search intent, and optimize your content strategy

Landing page //
2025-04-21

Serpstat

Website: serpstat.com
Pricing URL: Official Serpstat Pricing
$ Details: freemium $59.0 / Monthly
Release Date: 2015 February
Startup details
Country: Ukraine
City: Odesa
Founder(s): Oleg Salamaha
Employees: 50 - 99

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Moz

Website: moz.com
Pricing URL: Official Moz Pricing
$ Details: -
Release Date: 2004 January
Startup details
Country: United States
State: Washington
City: Seattle
Founder(s): Gillian Muessig
Employees: 100 - 249

Edit details

Serpstat features and specs

Comprehensive SEO Toolkit
Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
User-Friendly Interface
The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
Affordable Pricing
Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
Detailed Analytics
Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
Regular Updates
The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
Excellent Customer Support
Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Possible disadvantages of Serpstat

Limited Data for Smaller Markets
While Serpstat excels in many areas, its database may have limitations when it comes to less popular or smaller markets.
Learning Curve
Despite its intuitive interface, the extensive range of features may require a learning curve for new users to fully utilize all its capabilities.
Speed Issues
Some users have reported speed issues, particularly with loading times and data refresh rates, which can affect the overall user experience.
Backlink Data Limitations
Backlink analysis features are less comprehensive compared to specialized tools like Ahrefs or Majestic, potentially limiting its effectiveness for advanced backlink research.
Mobile App Limitations
The mobile app lacks some functionalities available on the desktop version, restricting user flexibility when accessing the platform on the go.
No Free Plan
Serpstat does not offer a free plan, which may be a drawback for individuals or small businesses looking for a cost-free SEO solution.

Moz features and specs

Comprehensive Toolset
Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
Ease of Use
The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
MozBar
This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
High-Quality Educational Resources
Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
Reliable Metrics
Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
Comprehensive SEO Toolset
Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
User-Friendly Interface
The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
In-Depth SEO Reports
Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
Keyword Explorer
This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
Site Crawl Diagnostics
Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
Strong Community and Support
Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
Comprehensive SEO Tools
Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
Robust Reporting
Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
Community and Support
Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
Regular Updates
Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
Comprehensive Metrics
MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
Competitive Analysis
With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
Flexible Search Options
Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
Highlight Links
MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
Comprehensive Data
Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
Accurate Difficulty Score
Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
SERP Analysis
The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
Keyword Suggestions
It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
Integration with Moz Tools
Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Serpstat videos

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What is Serpstat?

Moz videos

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Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5

Category Popularity

0-100% (relative to Serpstat and Moz)

Serpstat

Moz

SEO

34 34%

SEO

66% 66

SEO Tools

33 33%

SEO Tools

67% 67

Content Marketing

42 42%

Content Marketing

58% 58

SEO Monitoring

23 23%

SEO Monitoring

77% 77

Questions and Answers

As answered by people managing Serpstat and Moz.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe your primary audience?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

Share your experience with using Serpstat and Moz. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Serpstat and Moz

Serpstat Reviews

The 16 Best Moz Alternatives for Every Budget

Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesn’t have a free version, so you’ll need to pick a paid plan once the trial is over.

Source: trafficthinktank.com

10 SE Ranking Alternatives in 2025 [Free and Paid]

Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the “Tree View” make it ideal for those looking to enhance their website architecture alongside their SEO efforts.

Source: www.madx.digital

10 Moz Pro Alternatives in 2025 [Free and Paid]

Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their website’s performance.

Source: www.madx.digital

Top 6 Moz Competitors In 2024: A Detailed Review

Furthermore, Serpstat is praised for its versatile functionality. It provides valuable insights across multiple facets of digital marketing. It’s also particularly noted for its comprehensive competitor analysis and budget-friendly pricing.

Source: www.flyingvgroup.com

10 Best Serpstat Alternatives in 2024

In the fast-paced world of SEO and digital marketing, finding the right tool to boost your online visibility can be challenging. Serpstat is a popular choice known for its robust features in keyword research, competitor analysis, and SEO audits. However, if you're seeking alternatives that might better meet your specific needs or offer different advantages, there are plenty...

Source: www.geeksforgeeks.org

Moz Reviews

The 16 Best Moz Alternatives for Every Budget

In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.

Source: trafficthinktank.com

10 Moz Pro Alternatives in 2025 [Free and Paid]

Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.

Source: www.madx.digital

10 SE Ranking Alternatives in 2025 [Free and Paid]

Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.

Source: www.madx.digital

Top 6 Moz Competitors In 2024: A Detailed Review

FAQsWhat makes these tools competitive alternatives to Moz?Can small businesses benefit from these Moz competitors?How often should I switch SEO tools?Do these tools offer good value for money?What is the best Moz competitor for a specific SEO need (e.g., keyword research, backlink analysis)?

Source: www.flyingvgroup.com

10 Best Serpstat Alternatives in 2024

Moz Pro is the seventh Best Serpstat Alternative and it is a do-it-all software which helps you to take your rank higher in search engines and drive traffic for your website and it also optimizes your content. With the help of the keyword explorer, you have to enter any URL and you can understand which target keywords are the best fit.

Source: www.geeksforgeeks.org

Social recommendations and mentions

Based on our record, Moz should be more popular than Serpstat. It has been mentiond 47 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Serpstat mentions (5)

10 BEST FREE SEO REPORTING TOOLS
SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: almost 2 years ago
Best alternatives to SEMRush?
Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: almost 2 years ago
SEO Tools Megathread
Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: about 2 years ago
Traffic from a site your not associated with?
Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: over 3 years ago
Why add coins/tokens which have NO large interest from consumers
Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: about 4 years ago

Moz mentions (47)

How to Start Freelance Blogging: A Detailed Guide
The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / 9 months ago
How to Use the Agility Writer Smart Outline Builder
Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: over 1 year ago
Ask HN: Who is hiring? (December 2023)
Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / over 1 year ago
Which tool do you use the most for SEO?
Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: almost 2 years ago
What is Local SEO?
In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: almost 2 years ago

What are some alternatives?

When comparing Serpstat and Moz, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

SpyFu - SpyFu helps companies determine where the company needs to go and how to get there. Improve experience with clients by watching trends and planning new strategies.

Ubersuggest - Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

SE Ranking vs Serpstat

SE Ranking vs Moz

SEO PowerSuite vs Serpstat

SEO PowerSuite vs Moz

SpyFu vs Serpstat

SpyFu vs Moz

Ubersuggest vs Serpstat