Software Alternatives, Accelerators & Startups

Taboola VS Plausible.io

Compare Taboola VS Plausible.io and see what are their differences

Taboola logo Taboola

Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
  • Taboola Landing page
    Landing page //
    2023-02-09
  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

Taboola

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April

Taboola videos

Taboola Review | How Our Taboola Experiment Went

More videos:

  • Review - Spent $141 On Taboola Native Ads - Guess How Much I Made! [ CPA Training ]
  • Review - Should You Be Using Outbrain or Taboola? | Ep. #233

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

Category Popularity

0-100% (relative to Taboola and Plausible.io)
Advertising
100 100%
0% 0
Analytics
0 0%
100% 100
Ad Networks
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Taboola and Plausible.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Taboola and Plausible.io

Taboola Reviews

Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
The three main places you can effectively use Taboola is using Google’s ‘sponsored’ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000 if you want to get started.
Source: www.izooto.com
Posting Ads On Facebook Only? You Might Want To Consider These Alternatives
Taboola brings the users content into the notice of visitors to large, high-quality publications but it doesn’t do this by using paid search/banner ads but with a deceptively simple approach i.e. recommend related content the audience may like.

Plausible.io Reviews

  1. Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    🏁 Competitors: Google Analytics, Matomo, Woopra
    👍 Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

  3. Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    🏁 Competitors: Google Analytics

Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. It’s lean, it’s fast, and only collects a small amount of information — that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that it’s written in Elixir.
Lightweight alternatives to Google Analytics
Plausible is another relatively new analytics tool that was launched in early 2019. Soon after launching, it switched to open source, with the code licensed under the permissive MIT license. The company's business model is to charge for the hosting, with pricing aimed at small businesses. In addition to making its source code available, Plausible is one of an increasing...
Source: lwn.net

Social recommendations and mentions

Based on our record, Plausible.io seems to be a lot more popular than Taboola. While we know about 190 links to Plausible.io, we've tracked only 3 mentions of Taboola. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Taboola mentions (3)

  • REDCLOUD KICKSTARTER READY FOR LAUNCH. WOULD APPRECIATE HELP IN HOW TO PROMOTE
    Glad you're doing better! What have you used so far for advertising? I found that kicktraq.com/projects/kickamsads/self-publishing-and-email-marketing/ is very good and taboola.com is also worth doing. Source: almost 2 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as advertising is uncharted waters for me. Source: over 2 years ago
  • $TBLA
    I've just come across a stock that interested me by the name of Taboola.com (ticker: TBLA). They are an advertising company founded in 2007 currently valued at $2.6 billion. It is currently sitting at $8.60 since its IPO. It has an average rating of $16.00 (pretty big upside). Financials look pretty good last quarter, beating expectations across the board:. Source: almost 3 years ago

Plausible.io mentions (190)

  • Counterscale and the New Self-Hosted
    Shout out to Plausible for open-source, dead-simple, Saas-or-self-hosted analytics. https://plausible.io. - Source: Hacker News / 2 days ago
  • Time Series Analysis of Plausible Data
    # Function to get Plausible Analytics timeseries data Def get_plausible_timeseries_data(): # Calculate the date range for the last 90 days date_to = datetime.today().strftime('%Y-%m-%d') date_from = (datetime.today() - timedelta(days=90)).strftime('%Y-%m-%d') # Setting the metrics we want to look at metrics='visitors,pageviews' # Actually pulling the data we want url =... - Source: dev.to / about 1 month ago
  • Any Google Analytics Alternatives?
    I think a single Google Analytics alternative is pretty hard to pick considering that GA can be used to very much varying extents. For simple and "detailed enough" insights, I enjoyed using Plausible (https://plausible.io/) in the past. For more in depth analytics that give you a detailed view into your own product, PostHog.com seems to be by far the best and most popular option out there. - Source: Hacker News / about 2 months ago
  • We need to Speak about Google Code Quality
    I could do the same exercise with Google Analytics and Google Tag Manager, but luckily I don't need to, since Plausible already did. A piece of advice, rip out Google Analytics and use Plausible instead. It first of all doesn't destroy your website, and secondly it doesn't violate the GDPR - So you can embed it on your site without having to warn your visitors about that they're being spied on by Google. - Source: dev.to / 2 months ago
  • Show HN: Open-Source Ad-Free File Upload Service
    Also, currently we are using https://plausible.io/ for analytics. No other bugs. - Source: Hacker News / 2 months ago
View more

What are some alternatives?

When comparing Taboola and Plausible.io, you can also consider the following products

Outbrain - Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Infolinks - Discover what Infolinks smart ads can do for you

Matomo - Matomo is an open-source web analytics platform

Zemanta - Zemanta is an online content and links suggesting platform that provides a plugin to the bloggers, publishers and other types of content creators.

Fathom Analytics - Simple, trustworthy website analytics (finally)