Software Alternatives, Accelerators & Startups

Talon.One VS Google Marketing Platform

Compare Talon.One VS Google Marketing Platform and see what are their differences

Talon.One logo Talon.One

Talon.One is the world's most flexible Promotion Engine.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Talon.One Landing page
    Landing page //
    2022-09-13

Talon.One was launched in 2015 by people who understand disruptive marketing and has grown into the leading Promotion Engine foesses.

Our B2B product helps our clients automate all kinds of promotional marketing campaigns for their end-users. Marketers can create promotions like discounts, coupons, loyalty, and referral programs without having to code and independent of development teams, saving time, money and resources.

  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Talon.One

Website
talon.one
Release Date
2022 March
Startup details
Country
Germany
State
Berlin
City
Berlin
Founder(s)
Christoph Gerber
Employees
10 - 19

Talon.One videos

Talon.One in a Nutshell

More videos:

  • Review - Referral Campaigns with Talon.One

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Talon.One and Google Marketing Platform)
Business & Commerce
100 100%
0% 0
Surveys
0 0%
100% 100
Loyalty Marketing
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

Share your experience with using Talon.One and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Talon.One and Google Marketing Platform

Talon.One Reviews

16 Best Customer Loyalty Software of 2024: Compared
Talon.One focuses on incentivizing your rewards customers even further with ways they can earn rewards other than shopping. From downloading custom coupons to referring friends, you can use this platform to enhance their experience in and out of your store. This customer loyalty software also offers geofencing promotions that target specific locations for local businesses.
Source: thecxlead.com
Best Loyalty Software for 2024 [Industry Guide] - Loyalty & Reward Co
Based out of Germany, Talon.One provide a powerful engine for all types of promotion with an API first lens and strong integrations. Their platform can support all loyalty program types, multi-brand loyalty and seamlessly integrates with POS, online, in-app and other servicing tools. The platform also extends as a promotion engine, with a highly intuitive user interface for...

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Talon.One mentions (0)

We have not tracked any mentions of Talon.One yet. Tracking of Talon.One recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / almost 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

What are some alternatives?

When comparing Talon.One and Google Marketing Platform, you can also consider the following products

PartnerStack - GrowSumo helps growing companies increase sales, signups, and leads through partnerships Whether you're starting fresh, migrating a partner program, or ready for hyper-growth - we're ready, are you?

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

LeadsPedia - LeadsPedia is a web-based performance marketing platform that allows businesses to keep all the data on a single platform that can easily be accessible to anyone.

Google Forms - Simple web forms from Google.

Impact - Impact Partnership Cloud is an affiliate marketing tool that helps businesses to manage the entire lifecycle of partnerships from recruitment to incentivization.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.