Software Alternatives, Accelerators & Startups

Toast VS Klaviyo

Compare Toast VS Klaviyo and see what are their differences

Toast logo Toast

Built to make restaurants better. Toast gives your restaurant the technology you need to succeed in today's fast-paced environment.

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.
  • Toast Landing page
    Landing page //
    2022-09-17
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

Toast

Release Date
2011 January
Startup details
Country
United States
City
Boston
Founder(s)
Aman Narang
Employees
1,000 - 1,999

Toast features and specs

  • User-Friendly Interface
    Toast offers an intuitive and easy-to-use interface, which simplifies the training process for staff and minimizes operational errors.
  • Comprehensive Features
    The platform includes a wide range of features such as table management, online ordering, and inventory tracking, providing a complete solution for restaurant operations.
  • Integrated Payment Processing
    Toast includes its own payment processing, making transactions seamless and secure, and offering transparent pricing without the need for third-party processors.
  • Cloud-Based System
    Being cloud-based, Toast allows real-time access to data from any device with an internet connection, facilitating remote management and decision-making.
  • Regular Updates and Support
    Toast regularly updates its software to include new features and improvements, and it offers robust customer support to assist users with any issues.

Possible disadvantages of Toast

  • High Initial Cost
    The upfront cost of setting up Toast can be significant, which may be a barrier for small or budget-conscious restaurants.
  • Long-Term Contracts
    Toast often requires long-term contracts, which can limit flexibility and pose a risk if the system doesn't meet the restaurant's needs over time.
  • Dependency on Internet
    As a cloud-based system, Toast relies on a stable internet connection. Any disruption can affect the functionality and accessibility of the system.
  • Limited Customization
    Some users may find that the customization options in Toast are limited compared to other POS systems, which could restrict tailored experiences for specific restaurant needs.
  • Potential Overwhelming Features
    The wide array of features might be overwhelming for smaller operations that don’t need extensive functionalities, potentially making the system complex to navigate.

Klaviyo features and specs

  • Integrations
    Klaviyo integrates seamlessly with numerous e-commerce platforms such as Shopify, Magento, and WooCommerce, allowing for streamlined operations and improved marketing automation.
  • Advanced Segmentation
    Offers powerful segmentation capabilities, enabling businesses to target specific groups of customers based on detailed demographics, behaviors, and purchase history.
  • Customizable Templates
    Provides a wide range of customizable email templates, making it easier to create professional and visually appealing emails without needing extensive design skills.
  • Detailed Analytics
    Offers in-depth analytics and reporting, allowing businesses to track various performance metrics and understand campaign effectiveness.
  • Automation
    Comprehensive automation features make it simple to create personalized customer journeys and drip campaigns, helping boost customer engagement and conversion rates.

Possible disadvantages of Klaviyo

  • Pricing
    Klaviyo's pricing can be on the higher side, especially for small businesses with large email lists, as it scales with the number of contacts and emails sent.
  • Learning Curve
    While powerful, Klaviyo's extensive features and options can be overwhelming for beginners, requiring a significant time investment to learn and fully utilize.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can affect the success of campaigns and overall email marketing strategy.
  • Limited Customer Support
    Customer support has been described as limited or slow to respond at times, which can be frustrating for users needing immediate assistance with technical issues.
  • Interface Clutter
    The user interface can be cluttered and less intuitive, potentially making navigation and finding specific features more challenging.

Toast videos

Eating Toast For The First Time. A REVIEW 🍞 (A Spoof)

More videos:

  • Review - Greg Doucette's Anabolic French Toast | Review
  • Review - JANJI JIWA JUAL ROTI BAKAR ? SUKSES / GAGAL TOTAL ? - REVIEW JIWA TOAST - Makanan Kekinian

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Category Popularity

0-100% (relative to Toast and Klaviyo)
Payments Processing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Payment Platform
100 100%
0% 0
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Toast and Klaviyo

Toast Reviews

Top Restaurant Loyalty Software Options for 2023
Toast is a convenient restaurant management platform that includes a wide range of features. There’s a POS system, online ordering tools, marketing features, and more. Of course, the platform includes Toast loyalty tools.
POS: Best Point of Sale System Software for Small businesses
A software business called Toast is situated in Boston. The customer is promised ease of use by the Toast POS system. It creates point of sale and administration systems for restaurants. The architecture of Toast POS is cloud-based. The company also offers round-the-clock assistance.
Source: qpe.co.in
Best Restaurant POS Systems For 2019
Toast may have the most electronic and socially-distanced ordering/payment options of any of the restaurant POS systems on our list. Dine-in features for COVID-19 include a self-ordering kiosk, NFC-friendly card readers, reservation management, and a QR code payment option that customers use to pay for their meal on their phone. For customers who want to stay home, Toast...

Klaviyo Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
The final Campaign Monitor alternative on our list is Klaviyo. It is an eCommerce marketing automation and SMS campaign platform. Klaviyo’s Customer Data Platforms stores and manages customer data for targeted marketing.
10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com

Social recommendations and mentions

Based on our record, Toast should be more popular than Klaviyo. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Toast mentions (11)

  • Problems with Grubhub?
    Toast is the point of sale system that many restaurants use - it integrates a lots of aspects of the restaurant https://pos.toasttab.com/. Source: over 2 years ago
  • What is the best CRM for a small business?
    Hey! I'm not as familiar with the restaurant space but I've heard good things about Toast. You may need to use their point-of-sale system to get the full benefits, but they do have a CRM, ERP tools, and some marketing capabilities built into their software. Source: over 2 years ago
  • Waitstaff, do you prefer separate checks for parties of 10-15 or waiting for them to figure out how to split the check?
    For others who are confused: Toast is a point-of-sale (POS) app used by restaurants to charge customers. Source: over 2 years ago
  • Japan: Depopulation a surefire formula for national ruin
    Even without robots, services like Toast can cut down the number of waiters needed by moving ordering & table service to smartphones. Source: almost 3 years ago
  • Data science for small businesses / restaurants
    I think toast https://pos.toasttab.com/ does this for restaurants. They sell point of sale systems, but also back office software too. That enables them to collect all the data, then they provide analytics that is supposed to help the restaurant be more profitable. Source: about 3 years ago
View more

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 3 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 3 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 3 years ago

What are some alternatives?

When comparing Toast and Klaviyo, you can also consider the following products

Square - Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square. Sign up today!

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Lightspeed - retail and restaurant point-of-sale, ecommerce, and omnichannel solution

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

TouchBistro - iPad based Point of Sale solution for restaurants

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.