Software Alternatives, Accelerators & Startups

Trend.io VS Traackr

Compare Trend.io VS Traackr and see what are their differences

Trend.io logo Trend.io

Trend helps brands scale influencer marketing and user-generated content through our invite-only network. Save time, stop negotiating, and build an ROI.

Traackr logo Traackr

Traackr is an influencer marketing platform.
  • Trend.io Landing page
    Landing page //
    2023-09-23
  • Traackr Landing page
    Landing page //
    2023-10-19

Trend.io

Website
trend.io
Platforms
Browser Google Chrome Firefox Safari
Release Date
2018 June

Trend.io features and specs

  • User-Friendly Interface
    Trend.io offers a clean, intuitive user interface that makes it easy for brands and influencers to navigate, set up campaigns, and analyze results without a steep learning curve.
  • Robust Analytics
    The platform provides detailed analytics and insights which help users measure engagement, reach, and ROI, allowing for better-informed marketing decisions.
  • Diverse Influencer Network
    Trend.io connects brands with a wide range of influencers across various niches, thus offering maximized reach and potentially higher engagement rates.
  • Campaign Flexibility
    The platform allows for both short-term and long-term campaigns, providing flexibility for brands to engage with influencers based on specific needs and objectives.
  • Content Approval Features
    Brands can review and approve content before it goes live, ensuring that messaging aligns perfectly with brand values and campaign goals.

Possible disadvantages of Trend.io

  • Cost Factor
    For smaller brands or startups, Trend.io's pricing can be relatively high, potentially limiting accessibility for businesses with tight budgets.
  • Limited Integration Options
    The platform may have limited integrations with other marketing tools and CRM systems, which can make data management and campaign tracking less efficient for some users.
  • Influencer Competition
    With a high number of brands vying for influencer attention on the platform, it can sometimes be challenging for smaller or less-known brands to stand out and secure top influencer partnerships.
  • Regional Limitations
    Trend.io’s network might not cover certain geographic locations extensively, which could be a downside for brands targeting very specific regional markets.
  • Dependency on Platform Policies
    Brands have to operate within the confines of Trend.io's policies and guidelines, which may change over time and affect how campaigns are conducted.

Traackr features and specs

  • Comprehensive Influencer Database
    Traackr offers a robust database that allows users to find and connect with influencers across a wide range of industries and niches.
  • Performance Monitoring
    The platform provides detailed analytics and performance metrics to track the effectiveness of influencer campaigns, helping users optimize their strategies.
  • Relationship Management
    Traackr excels in fostering strong relationships between brands and influencers by offering tools to manage communication, collaboration, and engagement.
  • Global Reach
    The tool supports international campaigns, enabling users to search for influencers globally and manage multi-lingual and multicultural engagements.
  • Customizable Reports
    Traackr allows for the creation of customizable reports, making it easy to present campaign performance to stakeholders in a clear and concise manner.
  • Competitive Benchmarking
    The platform provides competitive benchmarking tools which allow users to compare their campaign performance against industry standards or direct competitors.
  • Advanced Search Filters
    Users can utilize advanced search filters to narrow down influencer searches based on specific criteria such as location, engagement rate, follower count, and more.

Possible disadvantages of Traackr

  • Cost
    Traackr can be relatively expensive, potentially putting it out of reach for smaller businesses or startups with limited budgets.
  • Complexity
    The platform might have a steep learning curve for new users, requiring time and effort to fully understand and utilize all its features effectively.
  • Integration Issues
    Some users report difficulties integrating Traackr with other marketing and CRM tools, which can hinder seamless workflow management.
  • Data Accuracy
    Occasionally, the influencer data may not be up-to-date or entirely accurate, which can affect the effectiveness of search results and campaign planning.
  • Limited Social Media Platforms
    While Traackr offers extensive influencer data, it may not cover every social media platform comprehensively, limiting its utility for certain niche markets.
  • Support Response Time
    Some users have noted that customer support response times can be slow, potentially delaying the resolution of issues or the acquisition of needed assistance.

Trend.io videos

Trend.io Customer Review

Traackr videos

Traackr Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Traackr Review: Influencer Marketing Software (Platform) - Pricing & Features
  • Review - Intro to Traackr's Influencer Marketing Platfrom

Category Popularity

0-100% (relative to Trend.io and Traackr)
Influencer Marketing
16 16%
84% 84
Marketing Platform
14 14%
86% 86
Marketing
9 9%
91% 91
Online Marketing
100 100%
0% 0

User comments

Share your experience with using Trend.io and Traackr. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Trend.io and Traackr

Trend.io Reviews

We have no reviews of Trend.io yet.
Be the first one to post

Traackr Reviews

Top 20 Grin Alternatives for Influencer Marketing in 2024
Traackr is a data-centric influencer marketing platform designed to help brands establish, connect, and manage relationships with influencers. It is recognized as a strong alternative to Grin.
Source: www.gleemo.ai

Social recommendations and mentions

Based on our record, Trend.io seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Trend.io mentions (2)

  • What has your experience been like with using ‘influencers’ to promote your business?
    Ok, so many of the responses here have had issues with influencers, where should you start? One of the articles on my site outlines tools to use. One of them is trend.io for 100$ per influencer, you go there and upload your requirements and goals. They contact relevant influencers who come and pitch you about how they will market your product to their audience, plus you keep the assets in the end. There... Source: about 3 years ago
  • Has anyone got success with influencer marketing in the pet market niche?
    I agree 100% with the comment about influencers seeing themselves as very entitled these days, but there are honestly some that more than deserve to be that way. This influencer Marketing article is a deep dive that I wrote about influencers, various strategies and it includes links to worksheets, contracts platforms etc.... I also came upon a site this week that is worth checking out trend.io. On that site,... Source: over 3 years ago

Traackr mentions (0)

We have not tracked any mentions of Traackr yet. Tracking of Traackr recommendations started around Mar 2021.

What are some alternatives?

When comparing Trend.io and Traackr, you can also consider the following products

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

Insense & Paid Media - Find creators for short-term and long-term partnerships

Sociafluence - Sociafluence is an influencer marketing platform for brands & influencers.

BrandWatch - The best social monitoring tool

Influence.co - Platform connecting brands and influencers