Software Alternatives, Accelerators & Startups

Upscale VS Marketo

Compare Upscale VS Marketo and see what are their differences

Upscale logo Upscale

Crush your revenue goals faster with Upscale, the sales engagement platform

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Upscale Landing page
    Landing page //
    2023-04-29

Upscale is a sales engagement platform that provides multi-touch prospect engagement using email, phone calls, social media, and more. Sales teams can bring consistency in interactions and follow-ups with prospects through sales outreach automation. The AI-powered insights help automate communication with guided recommendations on the next steps. It provides the scope of personalization, automates routine tasks through triggers, and ensures consistency at scale. Sales representatives can engage prospects with meaningful conversations by analyzing call recordings and A/B testing variations.

Sales teams can design revenue-generating prospecting sequences with actionable insights from personalized sales activities. Upscale helps in building repeatable sequences by identifying actions that replicate winning behavior. You can design the core of dynamic sales playbooks by understanding different personas, use cases, and other aspects. The curated sales stack on Upscale ensures sales development representatives can outperform their target and crush the organization-level revenue goals faster.

With a sales engagement platform, you can optimize the sales funnel across multiple channels to increase the conversion rate. It enables you to adopt repeatable sales processes that attract winning, more qualified prospects. There is a considerable improvement in sales team collaboration. You can identify best practices from different sales development reps and create winning strategies at scale. The actionable insights help you strengthen your revenue generation efforts and prove strategic value simultaneously.

A sales engagement platform is an essential tool in the remote selling environment. You can cover sales activities exhaustively with a structured approach. Sales workflows help eliminate guesswork from sales activities. Within a digital salesroom, sales engagement applications work as accelerators and empower the entire sales team to achieve consistent results.

  • Marketo Landing page
    Landing page //
    2023-07-17

Upscale features and specs

  • Multi-channel Outreach: Available
  • Cadence + Automation: Available
  • Sales Task Management: Available
  • Dialer + Call Recording: Available
  • Analytics + Reporting: Available
  • Ready-to-use Integrations: Including CRMs, ESPs, Automation Tools, Productivity Tools, etc.

Marketo features and specs

No features have been listed yet.

Upscale videos

EP Gear Review: Viktos Upscale Sling Bag 2

More videos:

  • Review - Rega Planar 10 Turntable Review w/ Upscale Audio's Kat Ourlian

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Upscale and Marketo)
Sales Automation
100 100%
0% 0
Email Marketing
0 0%
100% 100
Sales
100 100%
0% 0
Marketing Automation
0 0%
100% 100

Questions and Answers

As answered by people managing Upscale and Marketo.

What makes your product unique?

Upscale's answer

Upscale, a sales engagement platform, improves seller efficiency and productivity by simplifying the execution of daily sales activities. Sales teams can engage prospects with minimal clicks, structure their sales outreach process and facilitate CRM adoption at scale.

Which are the primary technologies used for building your product?

Upscale's answer

-React.js -Node.js -MongoDB -DynamoDB -Serverless -AWS Lambda -AWS Step Function -AWS SQS -AWS CloudFormation -Next.js -WordPress

Who are some of the biggest customers of your product?

Upscale's answer

-iZooto -Datawrkz -Affable -Limechat -Elevate -Konnect Insights

What's the story behind your product?

Upscale's answer

Sandeep Singh encountered challenges in the sales processes at his previous startup, InfiSecure (a B2B bot mitigation platform), which Barracuda Networks acquired in 2019. One of the primary roadblocks and learnings was sales engagement.

How do you get better at booking qualified meetings at scale? How do you make revenue a predictable process? This involves structuring sales activities and ensuring reps don’t follow random prospecting processes. Instead of staying in the dark about activities leading to conversations, sales teams need insights and intelligence. Tracking activities can drive insights to make the most out of them and increase revenue.

Most companies need help to meet the ever-increasing demand for high-volume prospecting. Since everything is manual, sales reps depend on multiple data sources (CRM, social media, and manual notes, among others). It’s time-consuming and erroneous. Upscale is working towards reversing this trend by automating and personalizing prospecting with structured sequences and actionable insights.

Following a successful exit, Sandeep started his startup's second innings with Amit Mastud with Upscale in August 2020. By December 2020, Upscale raised $700,000 in its pre-seed funding from GSF Accelerator, Java Capital, 100x Entrepreneur, and other angel investors. In July 2021, the alpha version of the platform went live. We currently work with more than 60 customers across the USA, Europe, and India.

How would you describe your primary audience?

Upscale's answer

Upscale is built for sales teams (sales development reps) in B2B SaaS companies responsible for sales prospecting resulting in qualified meetings and accelerating revenue growth.

Why should a person choose your product over its competitors?

Upscale's answer

Upscale is an affordable and transparent platform that gives you flexible multi-channel sequences, and an intuitive interface. We have 24/7 responsive customer support superstars!

Our focus is to help sales teams create the perfect playbook by automating sales activities, spotting data-driven insights, and equipping sales teams with the knowledge they need to be proactive. All of this will make your sales team stay productive always!

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Upscale and Marketo

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Upscale and Marketo, you can also consider the following products

CommissionCrowd - A global online sales platform to connect companies and commission only sales agents

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Sharekits - Share your sales content in a more influential way.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Autoklose - Machine learning assisted email follow-up

Pardot - Salesforce B2B marketing automation