Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.
With hihaho, you can create engaging experiences by adding interactions to your own videos. It’s time to make your videos click. Use hihaho to create interactive video!
Research shows that no less than 70% of B2B buyers choose video in the customer journey. In learning, interactive videos reduce the time to learn by 40-60% compared to traditional ways of learning. 90% of viewers can still remember what was shown and told in a video that was interactive three days later. For written text this is only 10%.
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