Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.

OKZest allows e-mail marketers to increase engagement and click-through rates by adding personalised text on images.

Use merge tags to generate personalised text (an industry standard method). Use data from your Email Service Provider (ESP) or database.

Designed to be easy to use. It's for marketers, not developers.

Email is the most powerful marketing tool available, yet email marketers still just use blocks of text that most people don’t read.

We’ve created an easy-to-use solution to embed personalised messages into images. These provide a higher engagement and click rate, resulting in a higher ROI.