Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.

SimplyBook.me is one of the world´s leading appointment scheduling solutions with tens of thousands of paying customers around the globe. SimplyBook.me offers a booking solution for smaller service based businesses as well as enterprises with many locations. SMBs get a beautiful customisable booking website or they can insert a booking widget to their website. They can then choose from over 60 custom features depending on their needs whether that is to accept payments, offer Instagram bookings, sell gift cards, offer loyalty points, implement waiting lists or more.