Software Alternatives, Accelerators & Startups

Vidyard VS Virool

Compare Vidyard VS Virool and see what are their differences

Vidyard logo Vidyard

Vidyard is a video marketing platform enabling customers to derive information on viewer-behavior for marketing automation systems and CRM.

Virool logo Virool

Virool is a programmatic video marketing platform for individuals, small businesses and global brands and their agencies.
  • Vidyard Landing page
    Landing page //
    2023-08-30
  • Virool Landing page
    Landing page //
    2021-10-19

Vidyard

Release Date
2011 January
Startup details
Country
Canada
State
Ontario
City
Kitchener
Founder(s)
Devon Galloway
Employees
100 - 249

Vidyard features and specs

  • Video Analytics
    Vidyard offers robust video analytics that provide insights into viewer behavior, engagement metrics, and performance data, allowing users to optimize their video content.
  • Integration Capabilities
    Vidyard integrates seamlessly with a variety of CRM, marketing automation, and sales platforms like HubSpot, Salesforce, and Marketo, enabling better workflow and data synchronization.
  • Customizable Video Player
    The platform offers a highly customizable video player, allowing businesses to brand their video content consistently and use interactive elements such as calls-to-action and forms.
  • User-Friendly Interface
    Vidyard boasts an intuitive and easy-to-navigate interface, making it accessible for users with varying levels of technical expertise.
  • Sales Enablement Tools
    Vidyard includes unique sales enablement features like personalized video messaging and tracking, which can be powerful tools for sales teams to engage prospects.

Possible disadvantages of Vidyard

  • Cost
    Vidyard can be costly compared to other video hosting and marketing platforms, particularly for small businesses or individual users who require advanced features.
  • Complexity of Advanced Features
    While Vidyard offers many advanced features, they can be complex and may require a learning curve to utilize effectively, especially for users without a technical background.
  • Limited Free Plan
    The free plan of Vidyard is quite limited in terms of features and usage caps, which might not be sufficient for growing companies looking to scale their video marketing strategy.
  • Video Storage Limits
    Depending on the subscription plan, there may be limitations on the amount of video storage, which could be a constraint for businesses with extensive video libraries.
  • Upload and Processing Speed
    Some users report that the upload and processing speeds can be slower compared to other video hosting services, affecting the efficiency of managing large volumes of content.

Virool features and specs

  • Targeted Advertising
    Virool provides the ability to create highly targeted video advertising campaigns, reaching specific audiences based on demographics, interests, and behaviors.
  • User-Friendly Platform
    The platform is designed to be intuitive and easy to use, allowing marketers to set up and manage their campaigns without needing extensive technical knowledge.
  • Analytics and Reporting
    Virool offers robust analytics tools that provide insights into campaign performance, helping users make data-driven decisions to optimize their strategies.
  • Cost-Effective
    Compared to traditional advertising methods, Virool can be more cost-effective, allowing businesses of all sizes to reach a wider audience without a significant financial outlay.

Possible disadvantages of Virool

  • Limited Reach
    While Virool offers targeted options, its reach might be limited compared to larger platforms, potentially reducing the overall audience size.
  • Competition
    Given the popularity of video advertising, standing out among a plethora of similar campaigns being run on Virool can be challenging.
  • Ad Fatigue
    Users might experience ad fatigue if they are frequently targeted with similar types of content, potentially reducing engagement rates.
  • Dependency on Platform
    Businesses relying heavily on Virool for video advertising may face challenges if the platform undergoes changes or experiences downtime.

Analysis of Vidyard

Overall verdict

  • Yes, Vidyard is considered good for video hosting, analytics, and marketing solutions, especially for businesses that focus on video content as part of their sales and marketing strategy.

Why this product is good

  • Vidyard is praised for its robust features that cater to both enterprises and small businesses. It offers detailed video analytics, seamless integration with various marketing and CRM tools, customizable video players, and capabilities like video personalization and interactive elements. Users appreciate its ease of use, powerful video hosting, and the ability to track viewer engagement, which can enhance sales and marketing efforts.

Recommended for

  • Businesses looking to enhance their sales and marketing with video content.
  • Marketing teams that need detailed analytics on video performance.
  • Sales professionals wanting to use personalized video messaging.
  • Companies seeking integration with CRM and marketing automation platforms.
  • Organizations interested in leveraging video in webinar and virtual event strategies.

Analysis of Virool

Overall verdict

  • Virool was generally seen as a good platform for small to medium businesses seeking a cost-effective and straightforward solution to video ad distribution, provided they did not require the extensive features available in more advanced ad platforms. However, it's important to verify if the platform is still operational or if a similar service has taken its place.

Why this product is good

  • Virool was a video advertising platform that offered businesses the ability to promote their content through targeted video ads across various online channels. Users appreciated it for its user-friendly interface, targeting options, and analytics tools that allowed for effective tracking of video ad performance. It was considered beneficial for businesses looking to increase their video content's reach and engagement.

Recommended for

  • Small to medium-sized businesses
  • Marketers targeting specific demographics through video ads
  • Companies seeking an intuitive and accessible video advertising solution

Vidyard videos

Vidyard GoVideo Create Your First Personalized 1:1 Video

More videos:

  • Review - Vimeo vs. Vidyard: Which is Better for My Business?
  • Review - Wistia vs Vidyard Video Hosting Comparison #MarTechTuesday

Virool videos

Virool review:Scammmminnggg

More videos:

  • Review - What is Virool? | A Virool Overview
  • Review - Virool Review: The Virool Culture

Category Popularity

0-100% (relative to Vidyard and Virool)
Marketing Platform
65 65%
35% 35
Marketing Videos
86 86%
14% 14
Social Media Marketing
60 60%
40% 40
Video Ad Platform
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Vidyard and Virool

Vidyard Reviews

Top 26 Alternatives to Vimeo in 2024: Pricing, Features & More
Vidyard is another great Vimeo alternative that offers several comparable streaming packages. Designed with e-commerce, Vidyard is an excellent resource for small to mid-sized online retailers. This white-label video platform is built with specialized marketing and lead generation support to help broadcast marketing, sales, and corporate communications.
Source: www.dacast.com
12 Best Free Chrome Screen Recorder with audio 2022
Most Chrome screen recording tools on the market place a time limit on free accounts. Vidyard is one of the few tools that can record up to an hour of HD video for free.
11 Best YouTube Alternatives for Business Hosting
Aside from that, it offers full customization, A/B testing for thumbnails, security options, playlists, pop-out calls to action, and a public uploader for running video contests and campaigns. For lead capture, Vidyard allows you to add an email submission field to videos for lead generation.
Source: www.vyond.com
The Complete List of Video Marketing Tools (Updated for 2022)
Vidyard is specifically targeted for brands who want to do cold outreach. It offers nearly seamless integration with various sales/marketing tools. But the downside is it comes at quite a hefty price.

Virool Reviews

We have no reviews of Virool yet.
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What are some alternatives?

When comparing Vidyard and Virool, you can also consider the following products

Vimeo - Vimeo is a social media app that lets you share and capture videos. You can watch new videos in a variety of different categories, and you can share your own content right from your device. Read more about Vimeo.

YouTube Ads - Video advertising on YouTube works, and you only pay when people watch your video ads. Get started with online video advertising campaigns today.

Wistia - Host, manage, and track your videos with the best video marketing tools in the (known) universe.

Pulpix - Pulpix is a video technology that displays interactive bonus content in real-time within your video.

AdColony Instant-Play - AdColony Instant-Play is a platform that provides crystal clear HD video advertising services to brands, developed by mobile developers for mobile advertising.

TubeMogul - TubeMogul is an enterprise software platform for digital video advertising.