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VWO VS Google Analytics

Compare VWO VS Google Analytics and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

VWO logo VWO

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • VWO Landing page
    Landing page //
    2023-10-18
  • Google Analytics Landing page
    Landing page //
    2023-08-26

VWO features and specs

  • Comprehensive A/B Testing
    VWO offers robust A/B testing capabilities, allowing users to create, run, and analyze experiments to optimize website performance effectively.
  • Heatmaps and Session Recordings
    The platform provides visual tools like heatmaps and session recordings to help understand user behavior and identify areas for improvement on web pages.
  • User-Friendly Interface
    VWO has an intuitive and user-friendly interface that makes it easier for marketers and product teams to set up and manage testing campaigns without needing extensive technical knowledge.
  • Personalization Features
    VWO offers advanced personalization features that allow you to deliver tailored content to different segments of your audience, improving engagement and conversion rates.
  • Comprehensive Reporting
    The platform provides detailed reports and analytics, making it easier to interpret experiment results and make data-driven decisions.
  • Integrations
    VWO integrates with a variety of other tools and platforms, such as Google Analytics, enabling seamless data sharing and enhanced performance insights.

Possible disadvantages of VWO

  • Pricing
    VWO can be relatively expensive, especially for small businesses or startups, which might be a significant barrier to entry.
  • Complex Features
    For newcomers or less technically savvy users, some of VWO's advanced features can be overwhelming and may require a learning curve.
  • Limited Free Plan
    VWO offers limited features in its free plan, which might not be sufficient for users who need more advanced testing capabilities and analytics.
  • Occasional Performance Issues
    Some users have reported occasional performance issues, such as slow loading times, which can impact the user experience and the reliability of test results.
  • Data Privacy Concerns
    Handling user data can raise privacy concerns, especially with stringent data protection regulations like GDPR. Ensuring compliance can be demanding.

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

VWO videos

+ Add

Visual Website Optimizer (VWO): How to A/B Test HTML Landing Pages

More videos:

  • Demo - VWO Demo
  • Tutorial - how to track your conversions using VWO (Visual Website Optimizer)

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to VWO and Google Analytics)

VWO

Google Analytics

A/B Testing
100 100%
A/B Testing
0% 0
Analytics
6 6%
Analytics
94% 94
Web Analytics
10 10%
Web Analytics
90% 90
Conversion Optimization
100 100%
Conversion Optimization
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare VWO and Google Analytics

VWO Reviews

11 Hotjar alternatives and competitors in 2024
The verdict: If you’re looking for a tool that does more than just make heatmaps and record sessions, then VWO is the better of the two. With its A/B testing and URL tests, VWO is better primed for bulking up those conversion rates. However, Hotjar, or many of our other options, could be a more affordable option.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
VWO is a well-rounded conversion rate optimization (CRO) platform. As such, it’s mainly used to improve conversions and user experience metrics through A/B, multivariate, and split URL testing. Beyond that, VWO also has features for testing products, sending push notifications, and more.
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
Since VWO offers many packages, it comes with different prices and, unfortunately, users can’t find out about pricing until check-out. Below, You can see ‘VWO insights’ packages.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
VWO testing platform, equipped with A/B testing and a visual editor tool, is one of the conversion rate optimization tools you can use for your website. Using its real-time A/B testing, you can watch how your visitors will behave when they face the potential changes you made. It promises to show which changes on your website are more likely to lead to increased conversions.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions.
Source: www.einsstark.tech

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than VWO. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

VWO mentions (4)

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: over 1 year ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: over 1 year ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

What are some alternatives?

When comparing VWO and Google Analytics, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Matomo - Matomo is an open-source web analytics platform

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

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