Software Alternatives, Accelerators & Startups

Waze VS Latana

Compare Waze VS Latana and see what are their differences

Waze logo Waze

Waze is the world's largest community-based traffic and navigation app. Join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Waze
    Image date //
    2024-01-08
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Waze videos

5 reasons you'll use Waze over Google Maps

More videos:

  • Review - Waze App Review | 3 Reason why to use Waze
  • Review - Waze App Review(In Depth)

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Waze and Latana)
Maps
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Web Mapping
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Waze and Latana

Waze Reviews

7 Alternatives to Google Maps for Navigation
Actually, Google now owns Waze. But it’s still an alternative! The key to Waze is that it’s a crowdsourcing app. Users can report accidents, traffic jams, speed traps, and other hazards. Then, their reports are shared with other drivers in the area.
Going Beyond: The Best Alternatives to Google Maps in 2024
This allows you to avoid traffic jams and get to your destination faster. In addition, Waze offers features such as speed camera alerts and gas stations with the lowest prices, making it a handy app for drivers. Due to its considerable popularity, Waze was purchased by Google in 2013. However, it is still a standalone app, not part of Google Maps.
Source: stratoflow.com
Top 15 Google Maps Alternatives (2024 Edition)
Waze is another popular free Google Maps alternative. You will get the best directions to work from Waze, as it relies on crowdsourcing to warn you about traffic, police, and hazards.
9 Google Maps Alternatives to Use in 2022
Waze is a crowd-funded map service for desktop, Android, and iOS devices. The intuitive and highly interactive system also allows you to alert your fellow drivers about the traffic changes, speed cams, congestion, and hazards on the road. Due to its immense popularity, Wave was purchased by Google in 2013 and still exists as a stand-alone application and not a part of Google...
Source: geekflare.com
Google maps is a paid service. What are the alternatives?
Google acquired location and map services called Waze is highly resourceful and easy to use. The company has a resourceful pool of all the relevant information for drivers and people in need of other location-based resources like fuel pumps, travel map, police activity, and traffic patterns. Interestingly, Google has performed a clean merger of Waze into the pre-existing...

Latana Reviews

We have no reviews of Latana yet.
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Social recommendations and mentions

Based on our record, Waze seems to be a lot more popular than Latana. While we know about 12 links to Waze, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Waze mentions (12)

  • Best app, like, ever?
    Waze (Free) - Would have said Google Maps but Waze helps me get places AND tells me where speed cameras are. Source: 7 months ago
  • Is someone using my API key or am I being stupid?
    Had the exact same thing happen to me, including waze.com as referring domain and same billables. Source: 12 months ago
  • Alexandria to Chantilly
    I would suggest using waze.com from wherever you currently are over the next few days. At the time you expect you would actually leave Alexandria for Chantilly, use waze.com's "Live Map" feature to see the route. It will show you a remarkably accurate estimate of the best route and the time it will take. It will also show you a couple of alternatives. Source: over 1 year ago
  • How is the commute from Ashburn to Arlington?
    If you want to get pretty accurate actual times for your commute, after next Tuesday (when traffic is getting back to normal levels after the holidays), use waze.com AT THE TIME you would commute to view their "live map" of the trip. It will show you a pretty accurate estimate of the time it would take right then. Source: over 1 year ago
  • There is a water main break on Belair Rd
    We are updating Waze with live closures and detours. Source: over 1 year ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Waze and Latana, you can also consider the following products

Google Maps - Find local businesses, view maps and get driving directions in Google Maps.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

HERE WeGo - HERE WeGo - Maps - Routes - Directions - All ways from A to B in one

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

MAPS.ME - Fast, detailed and completely offline maps for mobile devices

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.