We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Waze seems to be a lot more popular than Latana. While we know about 12 links to Waze, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Waze (Free) - Would have said Google Maps but Waze helps me get places AND tells me where speed cameras are. Source: 7 months ago
Had the exact same thing happen to me, including waze.com as referring domain and same billables. Source: 12 months ago
I would suggest using waze.com from wherever you currently are over the next few days. At the time you expect you would actually leave Alexandria for Chantilly, use waze.com's "Live Map" feature to see the route. It will show you a remarkably accurate estimate of the best route and the time it will take. It will also show you a couple of alternatives. Source: over 1 year ago
If you want to get pretty accurate actual times for your commute, after next Tuesday (when traffic is getting back to normal levels after the holidays), use waze.com AT THE TIME you would commute to view their "live map" of the trip. It will show you a pretty accurate estimate of the time it would take right then. Source: over 1 year ago
We are updating Waze with live closures and detours. Source: over 1 year ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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