Software Alternatives, Accelerators & Startups

WebEngage VS Segment

Compare WebEngage VS Segment and see what are their differences

WebEngage logo WebEngage

WebEngage’s B2C marketing automation software helps in customer retention & user engagement across all channels with Journey Designer. Get a Demo Now!

Segment logo Segment

We make customer data simple.
  • WebEngage Landing page
    Landing page //
    2023-07-13
  • Segment Landing page
    Landing page //
    2023-10-08

WebEngage

$ Details
paid Free Trial
Release Date
2011 January
Startup details
Country
India
State
Maharashtra
City
Mumbai
Founder(s)
Ankit Utreja
Employees
100 - 249

Segment

$ Details
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

WebEngage videos

WebEngage Journey Designer: Explainer Video

More videos:

  • Tutorial - [Webinar] Marketing Cloud Integration 101 - How To Integrate With WebEngage
  • Review - Cross-channel Engagement, Simplified with WebEngage

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to WebEngage and Segment)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Data Integration
0 0%
100% 100

User comments

Share your experience with using WebEngage and Segment. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare WebEngage and Segment

WebEngage Reviews

12 Best Push Notification Services to Rely on in 2024
WebEngage dashboard is super easy to use, it even includes a drag-and-drop editor for faster push creation, as well as its own gallery of templates. But of course, you can use your own as well.
Source: notix.co
The 36 Best Marketing Automation Tools to Use in 2020
WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp.
Source: encharge.io

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be a lot more popular than WebEngage. While we know about 41 links to Segment, we've tracked only 1 mention of WebEngage. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WebEngage mentions (1)

  • Consolidate vs keep as two separate category pages for SEO purposes? any advice
    This is exactly what even we, at WebEngage, had to do to come in the cross-industry B2C marketers radar. Scroll to the bottom to find a list of our services: https://webengage.com/. A consolidated page would have made more sense, but it's really all about SEO in the end as we carry on living our digital lives! Source: over 3 years ago

Segment mentions (41)

View more

What are some alternatives?

When comparing WebEngage and Segment, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MoEngage - Insights-Led Customer Engagement Platform

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Emarsys - B2C marketing automation software.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.