WebTrends

Website

webtrends.com

Pricing URL

Official WebTrends Pricing

$ Details

-

Platforms

-

Release Date

-

Categories

#Fraud Detection And Prevention #Analytics #Business Intelligence #Web Analytics

ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

WebTrends features and specs

• Comprehensive Analytics
  WebTrends offers a broad range of analytics options, which help businesses track and understand their online performance through detailed metrics and insights.
• Customizable Dashboards
  The platform features highly customizable dashboards, allowing users to tailor their data visualization according to their specific needs and preferences.
• Data Integration
  WebTrends supports seamless data integration with various third-party applications and services, ensuring a cohesive analytics ecosystem.
• User Segmentation
  The tool allows for advanced user segmentation, enabling businesses to target specific user groups with personalized content and marketing efforts.
• Experienced Provider
  With decades of experience in digital analytics, WebTrends has a history of reliability and innovation in the industry.

Possible disadvantages of WebTrends

• Complexity
  The extensive features and customization options can make the platform overwhelming for new users, requiring a steeper learning curve.
• Cost
  WebTrends can be expensive, especially for small businesses or startups, making it less accessible compared to other, more affordable analytics solutions.
• User Interface
  Some users find the interface less intuitive compared to newer analytics tools, which can impact the ease of use and efficiency.
• Customer Support
  There have been mixed reviews regarding customer support responsiveness and quality, with some users experiencing delays in getting issues resolved.
• Limited Real-Time Data
  While WebTrends offers robust analytics, its real-time data capabilities are not as advanced as some of its competitors, potentially hindering immediate decision-making.

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

Matt Smith (CEO of Webtrends Optimize)- CRO software solutions

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