For those like me (I never used Windows) who do not know WiX; https://wixtoolset.org/. - Source: Hacker News / 3 months ago

I actually like WiX[1] — it has a bit of a learning curve, but, so long as I'm building on Windows and don't stray far from the default UI flows, I haven't found an easier tool for creating Windows installers as part of a product build process, especially those that require Windows-specific bits like COM component registration, Windows service management, setting restrictive ACLs on installed components, etc. And... - Source: Hacker News / about 1 year ago

For Windows, in the past, I’ve used the WiX toolset to create installers (https://wixtoolset.org/). Source: over 1 year ago

Https://wixtoolset.org/ should be able to help you out there. Source: over 1 year ago

For windows - store: https://developer.microsoft.com/en-us/microsoft-store/register/ - requirements: https://learn.microsoft.com/en-us/windows/apps/publish/publish-your-app/app-package-requirements?pivots=store-installer-msix - alternatively you can make MSIs and distribute them through your own website or another service. https://wixtoolset.org/ - publishing with chocolatey isn't a terrible option to help users... Source: over 1 year ago

Extract the .7z file with bandizip, since that can extract files with Asian unicodes without corrupting them. Source: almost 2 years ago