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Workato VS Omnisend

Compare Workato VS Omnisend and see what are their differences

GoZen.io
GoZen Growth is a user-friendly email marketing software with outcome-driven and industry-specific email templates. Get started and grow your business now. featured
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Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

Omnisend logo Omnisend

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.
  • Workato Landing page
    Landing page //
    2023-09-16
  • Omnisend Landing page
    Landing page //
    2021-09-06

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, WooCommerce, Bigcommerce, Magento and others.

Workato

Website
workato.com
Pricing URL
Official Workato Pricing
$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
United States
State
California
City
Mountain View
Founder(s)
Alexey Timanovskiy
Employees
250 - 499
Edit details

Omnisend

Website
omnisend.com
Pricing URL
Official Omnisend Pricing
$ Details
freemium $16.0 / Monthly (Standard)
Platforms
Cloud Shopify Magento WooCommerce BigCommerce
Release Date
-
Edit details

Workato features and specs

No features have been listed yet.

Omnisend features and specs

  • Easy to Set-up and use: Yes
  • Free to use: Yes
  • Personalized Recommendations: Yes
  • Integrations: Designed to Integrate Seamlessly with Your Favorite Tools
  • Segmentation: Yes
  • Omnichannel: Yes, Email, SMS, Push notifications and other channels
  • Analytics and Reporting: Yes
  • Email Templates: Yes
  • Automated workflow: Yes
  • Automations: Yes
  • Popups & Forms: Yes
  • Landing Pages: Yes

Workato videos

+ Add

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Omnisend videos

+ Add

OMNISEND EMAIL MARKETING - Honest Shopify App Review by EcomExperts.io

More videos:

  • Demo - Omnisend Email Marketing and Marketing Automation for Ecommerce: Demo and Review
  • Review - Omnisend Review 2020: Good email service for shopify sites
  • Review - Omnisend Review ❇️ eCommerce Email Marketing & Automation Platform 🔥
  • Review - Klaviyo vs. Omnisend - Email Marketing For Ecommerce
  • Review - Omnisend Honest Review ❇️ eCommerce Email Marketing & Automation Platform 🔥

Category Popularity

0-100% (relative to Workato and Omnisend)

Workato

Omnisend

Data Integration
100 100%
Data Integration
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Web Service Automation
100 100%
Web Service Automation
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

Share your experience with using Workato and Omnisend. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Workato and Omnisend

Workato Reviews

Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Source: bstrategyhub.com
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com
7 Best Zapier Alternatives to Meet Your Integration Needs
Zapier’s pricing, while high, is more justifiable than Workato’s. Workato doesn’t make its pricing information public to begin with. Workato compels the buyers to go through its sales and demo process to give them custom pricing.
Source: www.linkedin.com
Zapier: The $5B unbundling opportunity
Workato and Integromat are working on “Zapier for Business” with features like SOC2-compliance, role-based-authentication, and on-premises support.
Source: www.georgesequeira.com
15 Great Zapier Alternatives to Automate your Workflows
Trusted by renowned brands like Slack, Levi's, Zendesk, and Intuit, Workato is one of the biggest players in the automation field, and is a great option for those who can afford the hefty price tag.
Source: paperform.co

Omnisend Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Omnisend is an integrated SMS and email marketing solution that caters to eCommerce business owners. Its users enjoy over 130 eCommerce integrations.
Source: www.engagebay.com
11 Best Email Marketing Software for eCommerce in 2023
Omnisend, one of the best email marketing software for eCommerce, excels in getting its branding right. This platform's email automation extends beyond just emails, as it seamlessly targets multiple channels, including SMS and automation. For eCommerce businesses seeking to streamline and automate their outreach across various platforms, Omnisend proves to be a delightful...
Source: www.getshow.io
Best 12 Klaviyo Alternatives for Shopify
Omnisend is an automation marketing tool that is perfect for marketing brands. It is easy to use because you can control all your marketing channels from a central point.
Source: adoric.com
7 Best Campaign Monitor Alternatives for 2023
Exclusive features: Omnisend offers a range of exclusive features to increase conversions of your signup forms, pop-ups, and email content. Users can add Wheel of Fortune, scratch cards, interactive Gift Box, and other elements to gamify their campaigns.
Source: www.sendinblue.com
11 Best Omnisend Alternatives and Competitors for 2022
Several Shopify store owners have remarked that Omnisend offers limited features as compared to Omnisend competitors. In addition, the lack of features has left people dissatisfied. Which forced people to look for Omnisend alternatives.
Source: www.aitrillion.com

Social recommendations and mentions

Based on our record, Omnisend seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Workato mentions (0)

We have not tracked any mentions of Workato yet. Tracking of Workato recommendations started around Mar 2021.

Omnisend mentions (4)

  • How to set up newsletter with a coupon code in the successful sign-up message
    Yep omnisend allows you to generate discounts codes that auto link to shopify in your emails. Source: about 3 years ago
  • Top priorities to increase exposure and sales
    What email service provider are you using? I use Omnisend for my online store, and would recommend them ( just about to launch my second store at the end of this week) Share your site link and I can take a look for you and maybe offer you some suggestions. Source: about 3 years ago
  • Any recommended shopify apps?
    And Omnisend for all things ecom marketing (one of the best omnichannel marketing platforms built for ecom!). Source: about 3 years ago
  • Is email marketing actually worth it
    I have two online stores and I have segmented and automated all of my flows. I use omnisend for my stores who are you using? Source: about 3 years ago

What are some alternatives?

When comparing Workato and Omnisend, you can also consider the following products

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

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