MAPP Trap helps companies keep track of how their products are being represented by online merchants and assists in brand-value threats caused by over-distribution, hyper-discounting, gray-market sellers and map policy compliance. Specifically, MAPP Trap tracks products on Amazon, eBay, Walmart, Target, Google Shopping and thousands of other e-commerce merchants to find MAP violations and MRP policy infractions, intellectual property violations, unauthorized sellers and more. The system is currently in use by manufacturers in a variety of industries spanning pet, outdoor, nutrition, gift, toys and more.