Software Alternatives, Accelerators & Startups

Zuora VS Marketo

Compare Zuora VS Marketo and see what are their differences

Zuora logo Zuora

Zuora creates cloud-based software on a subscription basis that enables any company in any industry to successfully launch, manage, and transform into a subscription business.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Zuora Landing page
    Landing page //
    2022-10-31
  • Marketo Landing page
    Landing page //
    2023-07-17

Zuora videos

Zuora CEO: Subscription Economy for Manufacturers | Mad Money | CNBC

More videos:

  • Review - Overview of Zuora: The world’s only subscription order-to-cash platform.
  • Review - Zuora CEO: Subscription for Success? | Mad Money

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Zuora and Marketo)
Recurring Billing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Recurring Subscription Billing
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Zuora and Marketo

Zuora Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Zuora and Marketo, you can also consider the following products

Chargebee - Chargebee lets you manage subscriptions and payments at scale, handle custom recurring billing scenarios, reduce subscription churn and simplify accounting.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Chargify - Chargify is the best online billing software for all of your Recurring Billing needs. Learn more about simplifying your Subscription Billing today.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Recurly - Subscription billing and recurring billing management. Recurly offers enterprise-class subscription billing for thousands of companies worldwide.

Pardot - Salesforce B2B marketing automation