Keychain is a newly launched startup that acts as a "manufacturing matchmaker" for the consumer packaged goods (CPG) industry. The company aims to streamline the process of connecting brands with the right manufacturing partners by providing a comprehensive online platform. This platform is designed to address the challenges faced by CPG brands in finding reliable manufacturers, which has traditionally been a complex and time-consuming process involving trade shows, brokers, and numerous negotiations.
Founded in 2023 by Oisin Hanrahan, Umang Dua, and Jordan Weitz, Keychain leverages AI to facilitate a more transparent and efficient supply chain for packaged goods. It helps brands navigate the entire manufacturing process, from sourcing manufacturers and competitive intelligence to negotiating terms and ensuring compliance.
Keychain's network already includes over 10,000 manufacturers, making it one of the most extensive platforms of its kind. It aims to cut down the time it takes for products to reach store shelves by up to 50%, thereby accelerating the product development cycle.
The company recently secured $18 million in seed funding, led by Lightspeed Venture Partners and supported by other prominent investors. This funding will enable Keychain to expand its platform and further enhance its AI capabilities.
For more information, you can visit their official website or read more about their recent funding and launch on sites like Forbes and VentureBeat.
A startup from New York City, United States that is founded by Oisin Hanrahan, Umang Dua, Jordan Weitz.
Unlike our competitors, we specialize in only food and beverage products. We also aim to work with manufacturers who prioritize renewable sourcing for ingredients as well as energy. Many of our partners have organic and kosher facilities and are fully certified in keeping with regulations set by their industries.
Brands should choose to work with Keychain because we fully vet our manufacturers and our platform is intuitive and easy to use. Brands can use our site free of charge to match with manufacturers in a short time frame, it's a much easier process than going to trade shows and visiting facilities yourself.
We cater to food and beverage brands around the world who have specific guidelines for the production of their products. We also create partnerships with manufacturers who we have vetted to bring goods to market for brands.
Keychain was created by Oisin Hanrahan, previously the CEO of Angi (Angi's List). Together with Umang Dua and Jordan Weitz (fellow graduates of Harvard Business School) the product came to life. After an $18 million investment from Lightspeed Venture Partners the concept was well on its way to becoming the go-to way brands find the right manufacturer. Today, less than a year after its unveiling, we now have 24,000 manufacturing partners.
Our platform uses an LLM AI model to match brands with manufacturers using a proprietary algorithm. Beyond our technology, we also pay personal visits to many of the manufacturers we choose to partner with.
Some of our biggest customers are Cadbury, Utz, Dr. Pepper, Starkist, Mars and Sonic.
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