Software Alternatives, Accelerators & Startups

Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Moz Reviews and details

Screenshots and images

  • Moz Landing page
    Landing page //
    2025-04-21

Features & Specs

  1. Comprehensive Toolset

    Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.

  2. Ease of Use

    The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.

  3. MozBar

    This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.

  4. High-Quality Educational Resources

    Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.

  5. Reliable Metrics

    Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.

  6. Comprehensive SEO Toolset

    Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.

  7. User-Friendly Interface

    The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.

  8. In-Depth SEO Reports

    Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.

  9. Keyword Explorer

    This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.

  10. Site Crawl Diagnostics

    Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.

  11. Strong Community and Support

    Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.

  12. Comprehensive SEO Tools

    Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.

  13. Robust Reporting

    Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.

  14. Community and Support

    Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.

  15. Regular Updates

    Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.

  16. Comprehensive Metrics

    MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.

  17. Competitive Analysis

    With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.

  18. Flexible Search Options

    Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.

  19. Highlight Links

    MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.

  20. Comprehensive Data

    Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.

  21. Accurate Difficulty Score

    Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.

  22. SERP Analysis

    The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.

  23. Keyword Suggestions

    It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.

  24. Integration with Moz Tools

    Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Badges & Trophies

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Videos

MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?

Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5

15. SEO For Beginners: MozBar - The Best Chrome SEO Extension

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about Moz and what they use it for.
  • How to Start Freelance Blogging: A Detailed Guide
    The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / 8 months ago
  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: over 1 year ago
  • Ask HN: Who is hiring? (December 2023)
    Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / over 1 year ago
  • Which tool do you use the most for SEO?
    Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: almost 2 years ago
  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: almost 2 years ago
  • Best alternatives to SEMRush?
    Https://ahrefs.com - still prefer this the most. The intangible for me is the ease of custom filtering and data exports. Prices do keep going up tho... Https://moz.com - OG but IMHO they lost their edge; export and data reporting is lacking. Source: almost 2 years ago
  • Exploring the SEO Landscape: Understanding What SEO Services Are and Their Key Inclusions
    Next, you should research the reputation of potential providers. Look at customer reviews and testimonials online, as well as any awards or certifications they may have won or earned from reputable organisations like Search Engine Land or Moz. This will give you an idea of how effective their services are and if other businesses have had success with them in the past. Source: almost 2 years ago
  • bootstrapped startup
    Absolutely, content marketing can be a powerful tool for startups looking to establish credibility and generate leads. Here's some advice to get you started: Understand Your Audience: This is crucial. What are their needs and pain points? What questions are they asking? Tailoring your content to address these aspects can make it more engaging and relevant. Value Over Promotion: Effective content marketing... Source: almost 2 years ago
  • My observations and tips for doing keyword research before doing content marketing
    Now, because Google’s tool only gives you difficulty in Adwords context, I also get keyword difficulty from Moz and calculate a weighted difficulty based on these two sources. Source: about 2 years ago
  • Best SEO starter guide?
    Moz also does a class on Skillshare. So many youtubers are giving away a free month of Skillshare if they’re sponsored you could totally watch it free and then unsubscribe from the platform. Source: about 2 years ago
  • SEO Tools Megathread
    Moz Pro - Offers a suite of SEO tools that includes keyword research, site audit, rank tracking, and link analysis. Pricing starts at AUD $185.28/month. Link: https://moz.com/. Source: about 2 years ago
  • Considering the best Ahrefs alternatives in 2023
    It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. I remember the times of Alexa and how the SEO market was divided into "before" and "after". It was a time when a swift decision had to be made, and many of us did so in favor of Ahrefs.... Source: about 2 years ago
  • Top 10 Digital Marketers You Must Follow In 2023 ?
    Rand Fishkin is not only popular for his mustache, but also for being the former CEO of MOZ. Source: over 2 years ago
  • Hi there Hustlers- what side hustlers actually work right now in 2023?
    I had to learn about SEO as part of my day job. This site has a lot of really great articles about SEO: https://moz.com/. If you have a website or write for one, it's information that you need to know. It's also a great skill to add to your skillset for many careers. Source: over 2 years ago
  • How SEO saved us as a small business! We ranked No.1 for the top 10 terms in our industry with 0 experience and a £0 SEO budget [Case Study]
    Remember: Domain Authority is a metric that was created by Moz. It’s a prediction of how likely a domain is to appear in search engine results vs competitors. Source: over 2 years ago
  • What are Domain Authority and Page Authority
    Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine results pages (SERPs). A PAGE AUTHORITY score ranges from one to 100, with higher scores corresponding to a greater ability to rank. PA is calculated by evaluating numerous link metrics, including linking root domains, number of total links, MozRank, MozTrust, etc. Source: over 2 years ago
  • I've spent hours every day on this darn thing. My wife rolls her eyes. Hardly anyone on my Facebook cares. So it's really 1 million of us nerds huh lol? I feel like we're early to the party. Once they make an app and online access this thing will replace Google.
    This is just one example. Manual: For 2500 websites, go to excel, get the URL, go to moz.com, enter the domain name, and get their DA, PA. Store the value in excel. Estimate Time: 5-6 hours. ChatGPT: Wrote a program that read domain names from excel, made an API call to moz api, parsed the JSON response to extract DA, PA, and update the values in excel. Time it took: 30 minutes. Source: over 2 years ago
  • Best Seo Tools
    Moz Pro is an all in one tool that helps businesses manage numerous aspects of their SEO campaign. It’s a great tool to use in addition to Google Analytics. Moz Pro helps you better understand your audience. When visitors come to your site, you gain insight as to how they got there. You see if they come from paid ads, search, or social media. Source: over 2 years ago
  • 10 SEO Tips for Ecommerce Websites
    Lateral Intent: users use these keywords to look for products or topics related to one another. Say, "An alternative for". It is also recommended to use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, Moz, Wordtracker, Ubersuggest, AnswerThePublic, Keywords Everywhere and KWFinder. - Source: dev.to / over 2 years ago
  • Ask HN: Who is hiring? (December 2022)
    Moz | Lead Javascript Engineers + Sr. Data Engineers | REMOTE (USA / Canada) | https://moz.com/ We're building the tools to consume, query, and render the massive amount of data available through Moz's data pipelines using Next.js, Javascript, React, etc. I'm specifically looking for Technical Leads to join my team and work with me - but we also have openings for Senior backend / data engineers. Even if you're... - Source: Hacker News / over 2 years ago
  • 10 Tips on How to Write a Great SEO-Friendly Blog Post
    Try SEMRush, Moz, or simply search on the search engine using your top keywords. While evaluating your rivals, pay particular attention to those that are most comparable in terms of size and target market. Source: over 2 years ago

External sources with reviews and comparisons of Moz

The 16 Best Moz Alternatives for Every Budget 
In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Top 6 Moz Competitors In 2024: A Detailed Review
FAQsWhat makes these tools competitive alternatives to Moz?Can small businesses benefit from these Moz competitors?How often should I switch SEO tools?Do these tools offer good value for money?What is the best Moz competitor for a specific SEO need (e.g., keyword research, backlink analysis)?
10 Best Serpstat Alternatives in 2024
Moz Pro is the seventh Best Serpstat Alternative and it is a do-it-all software which helps you to take your rank higher in search engines and drive traffic for your website and it also optimizes your content. With the help of the keyword explorer, you have to enter any URL and you can understand which target keywords are the best fit.
Comparing the Best Moz Alternatives for 2023
If you're looking for a Moz alternative for your SEO needs, you're in luck! There are several powerful tools out there that offer similar features and benefits. In this blog post, we'll explore some of the best Moz alternatives that can help you improve your search engine optimization efforts.
11 SE Ranking alternatives you must check out
Moz is a reputable company specializing in SEO software. When individuals mention Moz, they typically refer to its flagship product, Moz Pro. Moz Pro is a comprehensive suite of SEO tools that aims to improve its online presence and attract more visitors. Developed by Moz, Moz Pro boasts an extensive range of features and tools.
9 Best Moz Alternatives and Their Pros and Cons
The value of Moz depends on your specific SEO needs and budget. Moz offers robust SEO tools that many businesses find valuable for their SEO strategies, but the cost may be prohibitive for smaller companies or individuals. It’s recomended to take advantage of the free trial or the free limited version to determine if Moz fits your needs before committing to a subscription.
Best SE Ranking Alternatives in 2023
Moz Pro – A complete SEO toolset with features for keyword research, rank tracking, site audits, on-page optimization suggestions, backlink checking, and reporting.
15 Best Moz Alternatives
Ironically enough, some can say that Moz as a tool is not a bed of roses. Many find that Moz Pro’s subscription plan is on the upper end of the financial spectrum. For others, the financial aspect is not an issue but rather a lack of a wide spectrum of possibilities. Moz competitors in the market offer far more, and some for a lower price. For instance, better keyword search, CPC value, and site audit to name just...
Top 7 Affordable Ahrefs Alternatives & Competitors
SEMrush is the finest value for money Ahrefs alternative if you are an advanced blogger, marketer, or advertiser. SEMrush is an all-in-one platform with comprehensive features that span the majority of inbound marketing sectors. Moz Pro is also a good option for getting the data like Ahrefs.
112 Best Chrome Extensions You Should Try (2021 List)
MozBar is a handy extension for digital marketers. It shows website metrics such as DA – Domain Authority, PA – Page Authority, Spam Score, link metrics, and much more. On-page highlighters help you distinguish links by type: No-followed, Followed, External, or Internal. With MozBar Premium, you can also check keyword difficulty, get suggestions for page optimization, and analyze backlink data of any website.
The 21 Best Ahrefs Alternatives (Free and Paid)
Moz aims to make SEO easy by removing all complexity from the equation. Moz Pro helps you understand what your audience is interested in and has been searching for typically when they arrive on your site. And it is a highly recommended alternative to Ahrefs. You can then use this information to create powerful content accordingly.
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
Using Moz Local can help you to trickle in and then explode your visibility from both mobile and desktop searches. They can help you achieve this through robust, precise and sound business listings that encourage online and foot traffic to your local store (hence Moz “Local”).
Best Similarweb Alternatives in 2019 to Spy on your Competitors
Get your business listed across the globe with Moz local. For every small and large company, they work the hardest and eventually provide you with some reliable audiences. However, for checking others’ reports, first, you need to add a new campaign with the competitor’s URL and then entering keywords manually.

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This is an informative page about Moz. You can review and discuss the product here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.