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SpyFu

SpyFu helps companies determine where the company needs to go and how to get there. Improve experience with clients by watching trends and planning new strategies.

SpyFu Reviews and details

Screenshots and images

  • SpyFu Landing page
    Landing page //
    2022-04-02

Features & Specs

  1. Comprehensive Keyword Research

    SpyFu offers extensive keyword research tools that allow users to uncover valuable keywords for both organic and paid search. It provides insights into a competitor's top-performing keywords, helping users identify opportunities.

  2. Competitor Analysis

    The platform provides robust competitor analysis features, enabling users to see competitors' keywords, ad campaigns, and SEO strategies. This can help businesses refine their marketing strategies based on competitor performance.

  3. Backlink Analysis

    SpyFu helps users analyze and track backlinks for both their own websites and their competitors'. This feature is crucial for improving SEO strategies and understanding link-building opportunities.

  4. User-Friendly Interface

    The website is designed with an intuitive and easy-to-navigate interface, making it accessible even for users who are not highly tech-savvy.

  5. PPC Research Tools

    SpyFu provides comprehensive tools for Pay-Per-Click (PPC) campaign research, allowing users to identify the most profitable keywords and estimate competitors' ad budgets and strategies.

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Videos

SpyFu Review (Is it worth it?) -The First Keyword Tool Digital Marketers Should Buy

Spyfu Review: Pros, Cons, and Alternatives (+ Demo)

Spyfu Review | The Ultimate SEO Toolkit Spyfu

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about SpyFu and what they use it for.
  • Google says it's Indexed but not anywhere to be found in low competition SERP
    Do you have a competitor in the market? Have you SpyFu'd them? (spyfu.com). Source: almost 4 years ago
  • How can I spy on my competitors' keywords and advertisements ads text Google Ads ?
    Spyfu.com does a pretty good job of showing terms that competitors are bidding on as well as examples of their ads and roughly how much they're spending monthly. I don't think it actually shows you specific settings within the engine. Source: about 4 years ago

External sources with reviews and comparisons of SpyFu

The 16 Best Moz Alternatives for Every Budget 
With SpyFu, you can research and analyze keywords, estimate your chances of ranking in organic search, and see who’s competing for your keywords in paid advertising.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate SpyFu for its focus on competitor intelligence and keyword insights, making it a favorite among marketers looking to gain an edge over their rivals. However, while SpyFu provides valuable competitive data, it may not offer as comprehensive SEO tracking as SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SpyFu is best for users prioritizing competitive intelligence and PPC strategies. Its focus on uncovering profitable keywords and ad strategies makes it a powerful tool for marketers looking to outmaneuver their competition.
Top 6 Moz Competitors In 2024: A Detailed Review
SpyFu is focused on competitor keyword research and PPC analysis. It allows users to see every place a competitor has shown up on Google: every keyword they’ve bought on AdWords, every organic rank, and every ad variation in the last 14 years.
10 Best Serpstat Alternatives in 2024
SpyFu is the ninth Best Serpstat Alternative and it is an all-in-one platform that allows you to manage cost per click (CPC) campaigns, have historical data and then you can run on the reports. You can also run a competitive analysis, unlimited keywords and customization of reports for better results.
Comparing the Best Moz Alternatives for 2023
SpyFu is another Moz alternative that specializes in competitor analysis. Its platform offers features such as competitor keyword research, domain analysis, and backlink tracking. What sets SpyFu apart is its ability to provide historical data for a website's search engine performance, allowing businesses to track their own improvement over time.
11 SE Ranking alternatives you must check out
Spyfu is a powerful digital marketing tool that enables users to improve their SEO and PPC campaigns through a range of unique features. It is a reliable SE Ranking and offers several benefits for businesses of all sizes.
9 Best Moz Alternatives and Their Pros and Cons
SpyFu’s key features include keyword research, domain analysis, and competitive research. As a comprehensive SEO and PPC package, SpyFu strongly focuses on competitive analysis. The Ad History feature provides extensive data on competitors’ PPC ads, including ad text, landing pages, and estimated ad expenditure. Users find this feature valuable as it reveals the evolution of competitors’ ad texts over time,...
15 Best Moz Alternatives
Yet another SpyFu trademark is a great number of features for competitive PPC research. Have you ever wondered why your competitors are doing better than you? Now, with the help of SpyFu, you can snoop on your competitor’s ad campaigns and conduct the analysis. It is nice to have a sneak peek at PPC and enhance it since PPC goes hand in hand with SEO. If you want to boost your search traffic, and track keyword...
Top 7 Affordable Ahrefs Alternatives & Competitors
The cheapest SpyFu package compares favorably to competing SEO software companies’ entry-level offerings. The Basic package costs $39 per month and provides unrestricted access to search data, as stated on the SpyFu website. When compared to Ahrefs, you save a lot, and this cost-savingness of SpyFu becomes its USP. So, you can have SPyFu as Ahrefs alternative.
The 21 Best Ahrefs Alternatives (Free and Paid)
SpyFu is another Ahrefs competitor worth considering. The tool offers an unlimited number of searches and projects. You can also export SEO data without limits, unlike some other utilities that restrict users based on their subscription plan. Put simply, SpyFu helps you ‘spy’ on your competitors and discover their SEO secrets.

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This is an informative page about SpyFu. You can review and discuss the product here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.