Problem
The problem TrustWatch addresses is the difficulty in distinguishing between genuine and fake luxury watches, and the concerns about being scammed or unknowingly purchasing counterfeit products.
Why now
Now is the perfect time for TrustWatch as the demand for a reliable, convenient, and user-friendly luxury watch authentication solution is growing, and AI technology has advanced to meet these needs.
Overview
TrustWatch is an innovative, AI-driven mobile application designed to authenticate luxury watches. It offers a seamless user experience, broad brand coverage, and continuous learning to stay updated with the evolving market.
Solution
TrustWatch offers AI-driven verification, detailed image analysis, a seamless user experience, broad brand coverage, and ongoing learning to address the target audience's pain points and needs, ensuring a confident and secure buying or selling experience.
Conclusion
TrustWatch provides a reliable, convenient, and user-friendly solution for luxury watch authentication, catering to the target audience's pain points and needs, and ultimately ensuring a confident and secure buying or selling experience.
A startup from Molfetta, Italy that is founded by Alfredo de Candia, Antonella Tagliente.
Enthusiasts, Retailers and Repair Shops
The app uses your smartphone's camera to capture images of the watch, which are then analyzed by our proprietary AI model to determine authenticity.
The type of machine learning being used is supervised learning, where the model is trained on labeled example images to learn to recognize and classify new images into the defined categories, thanks to the help of TensorFlow.
The AI model is trained on a vast dataset comprising thousands of images of genuine and fake watches, covering a wide range of brands, models, and designs. This extensive training enables the model to learn and identify the unique features and characteristics of each watch, including the logo, dial, hands, markers, case, bezel, crown, and more.
Without telling to much about the dataset, there is a "test" to check the accuracy of the model, the K-Fold Cross Validation, where it give the accuracy of the model, with a value from 0 to 1, where more near 1 is the value, the more accurate is it. In this case the Accuracy is 0,962 which means that is accurate for 96,20% of the time!
However isn't a perfect system, this means that You need to double check the watch with other test and take to a professional store to have the final virdict about the authenticity of the watch.
For new model or model that aren't inside the dataset yet, it can output a fake positive.
The AI model is trained on a vast dataset comprising thousands of images of genuine and fake watches, covering a wide range of brands, models, and designs. This extensive training enables the model to learn and identify the unique features and characteristics of each watch, including the logo, dial, hands, markers, case, bezel, crown, and more.
Without telling to much about the dataset, there is a "test" to check the accuracy of the model, the K-Fold Cross Validation, where it give the accuracy of the model, with a value from 0 to 1, where more near 1 is the value, the more accurate is it. In this case the Accuracy is 0,962 which means that is accurate for 96,20% of the time!
However isn't a perfect system, this means that You need to double check the watch with other test and take to a professional store to have the final virdict about the authenticity of the watch.
For new model or model that aren't inside the dataset yet, it can output a fake positive.
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