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Brandfolder VS Widen Collective

Compare Brandfolder VS Widen Collective and see what are their differences

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Brandfolder logo Brandfolder

One link to all your marketing assets. Brandfolder is your convenient source to visually organize, quickly find and easily share all your final brand assets.

Widen Collective logo Widen Collective

Widen Media Collective creates a seamless workflow for the creation, management and distribution of digital media assets throughout digital.
  • Brandfolder Landing page
    Landing page //
    2023-10-08
  • Widen Collective Landing page
    Landing page //
    2023-09-16

Brandfolder features and specs

  • User-Friendly Interface
    Brandfolder offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical skills.
  • Digital Asset Management
    The platform provides robust digital asset management capabilities, including metadata tagging, version control, and asset organization.
  • Collaboration Tools
    Brandfolder allows for seamless collaboration among team members with features such as commenting, sharing, and approval workflows.
  • Custom Permissions
    Users can set custom permissions and access controls, ensuring that sensitive assets are only available to authorized personnel.
  • Analytics and Reporting
    Brandfolder offers detailed analytics and reporting tools that help track asset performance and usage metrics.
  • Integration Capabilities
    The platform integrates with various third-party tools, including Adobe Creative Cloud, Slack, and Google Drive, enhancing its utility.
  • Security Features
    Brandfolder provides strong security features, including encryption and compliance with various data protection regulations.
  • Customer Support
    Brandfolder has a dedicated support team and offers various customer support options, including live chat and email.

Possible disadvantages of Brandfolder

  • Cost
    Brandfolder can be relatively expensive, particularly for small businesses or teams with limited budgets.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, some advanced features may require time and training to utilize effectively.
  • Limited Free Tier
    Brandfolder's free tier offers limited functionality, which may not be sufficient for larger teams or more complex needs.
  • Customization Limitations
    Some users may find that the platform lacks certain customization options to tailor the interface and workflow to their specific needs.
  • Performance Issues
    Occasional performance issues, such as slow load times, have been reported by some users, particularly when managing large volumes of assets.
  • Complexity in Setup
    Initial setup and onboarding can be complex and time-consuming, especially for organizations with extensive existing asset libraries.
  • Dependency on Internet
    Like most cloud-based solutions, Brandfolder requires a stable internet connection, which can be a drawback in areas with unreliable connectivity.

Widen Collective features and specs

  • Comprehensive Digital Asset Management
    Widen Collective provides extensive features for organizing, sharing, and managing digital assets, making it highly versatile for various business needs.
  • User-Friendly Interface
    The platform is designed with an intuitive interface, making it easier for users to navigate and manage their digital assets efficiently.
  • Scalability
    Widen Collective is suitable for businesses of various sizes due to its scalable nature, allowing organizations to expand their use of the platform as needed.
  • Integrations
    It integrates well with other software and tools, such as Adobe Creative Cloud, Salesforce, and Microsoft Office, enhancing workflow and productivity.
  • Robust Security Features
    The platform offers strong security features, including user permissions and access control, to protect sensitive digital assets.

Possible disadvantages of Widen Collective

  • Cost
    Widen Collective can be relatively expensive compared to other digital asset management solutions, which might not be suitable for small businesses or startups with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, new users may still face a learning curve due to the extensive features and capabilities of the platform.
  • Customization Complexity
    While customizable, some users may find configuring the platform to their specific needs complex and time-consuming.
  • Customer Support
    Some users have reported that customer support response times can be slow, which may affect the resolution of urgent issues.
  • Performance Issues
    Occasional performance issues such as slow load times or lag have been reported by users, particularly when handling very large files or extensive databases.

Analysis of Brandfolder

Overall verdict

  • Overall, Brandfolder is considered a good choice for businesses looking to streamline their asset management processes. Its ease of use, combined with powerful features, makes it a suitable option for both small teams and large enterprises.

Why this product is good

  • Brandfolder is widely regarded as a strong digital asset management solution due to its user-friendly interface, robust range of features, and efficient organizational capabilities. It allows businesses to manage, store, and share their digital assets seamlessly. Users appreciate the collaboration features, analytics, and the ability to quickly and easily search for assets using AI-powered technology. Its integration with other platforms and tools, like Adobe Creative Cloud and Slack, enhances workflow efficiency.

Recommended for

  • Marketing teams that need to organize and distribute digital assets efficiently.
  • Companies with a large number of digital assets requiring complex hierarchical organization.
  • Businesses looking for a solution that integrates well with existing tools and platforms.

Analysis of Widen Collective

Overall verdict

  • Overall, Widen Collective is considered a strong choice for businesses seeking a reliable and scalable digital asset management system. The platform’s extensive features and high level of customization provide companies with the flexibility to adapt the tool to their unique needs. While it may represent a significant investment, its functionality and positive user experiences justify the cost for many organizations.

Why this product is good

  • Widen Collective is recognized for its robust digital asset management (DAM) capabilities, offering a comprehensive suite of tools for organizing, managing, and distributing digital content. Users often appreciate its user-friendly interface, powerful search functionalities, and seamless integration with other marketing and content creation platforms. The software is particularly noted for its scalability, making it an attractive solution for organizations of varying sizes. Additionally, customers value Widen’s commitment to customer service and continuous product improvements based on user feedback.

Recommended for

    Widen Collective is recommended for mid-sized to large enterprises that handle a substantial volume of digital assets and require a centralized platform to manage, distribute, and optimize their media content. It's particularly beneficial for marketing teams, creative agencies, and corporations that prioritize brand consistency and require close collaboration across distributed teams.

Brandfolder videos

+ Add

Product Overview | Brandfolder

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Widen Collective videos

+ Add

How Johnsonville uses the Widen Collective

More videos:

Category Popularity

0-100% (relative to Brandfolder and Widen Collective)

Brandfolder

Widen Collective

Digital Asset Management
75 75%
Digital Asset Management
25% 25
Marketing Platform
80 80%
Marketing Platform
20% 20
Content Marketing
85 85%
Content Marketing
15% 15
Brand Management
72 72%
Brand Management
28% 28

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brandfolder and Widen Collective

Brandfolder Reviews

Top 12 Online Collaboration Tools for Smart Working
Brandfolder is an asset for teams who want to share and manage brand assets with internal and external stakeholders within the organization.
Source: niftypm.com
5 Best Brand Management Software to Boost your Marketing Automation Success
World’s most powerfully simple digital asset management (DAM) platform. Customers love them because of their easy-to-use interface, highly responsive customer support, and thoughtful features. Easily store, share, and showcase what’s important to your brand with their cloud-based SaaS solution. Their intuitive tool empowers brands to become more organized, consistent, and...
Source: brandthechange.com

Widen Collective Reviews

We have no reviews of Widen Collective yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Brandfolder seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brandfolder mentions (3)

  • 25+ Best Free Fonts for Websites in 2023 (Font Tips Included)
    The Outfit Typeface, a gorgeous geometric sans font inspired by the brand's ligature-rich word mark, is the official typeface for Outfit.io. The font serves as the foundation of brand automation by seamlessly tying Outfit's written voice to its product markings, guaranteeing consistent messaging throughout. The identity and mission of Outfit.io are nicely captured by this adaptable and lovely typeface. - Source: dev.to / over 1 year ago
  • Brand Identity Marketplace
    Two of them are brandfolder.com and https://www.frontify.com/en/ are two of the platforms that have placed themselves as a place to manage full branding content. Also, I believe that Canva is not too far behind with its interface. Their coining this as Digital Asset Management. Source: about 2 years ago
  • How to create accessible and branded color palette with many shades for clients for UI design? This is really hard? Or I'm missing some simple tricks?
    Here’s a good example. Brandfolder’s primary brand color is a turquoise blue but their website uses purple and dark blue in varying shades. https://brandfolder.com/. Source: about 2 years ago
  • Best options for Digital Asset Management (DAM) for small businesses?
    Market Leader Https://brandfolder.com/ ("best", expensive, custom quotes as it locks-in enterprise clients) example of use: https://brandfolder.com/riboliwines/riboliestatesgroup. Source: over 2 years ago
  • Get individual SVG's back from IconFonts
    We see this often at outfit.io whenever we have a new client with only a website to ingest their existing brand assets from. - Source: dev.to / over 3 years ago

Widen Collective mentions (0)

We have not tracked any mentions of Widen Collective yet. Tracking of Widen Collective recommendations started around Mar 2021.

What are some alternatives?

When comparing Brandfolder and Widen Collective, you can also consider the following products

Bynder - Bynder is a cloud-based digital asset management solution for marketing professionals looking to simplify how they manage digital content via one central portal.

Venngage - Join over 1 million people creating their own professional graphics with our easy to use infographic maker. Sign up for free and choose from 1000+ infographic templates.

Pics.io - Pics.io is a cloud service that people can use to manage their creative content and files, collaborate with their peers on this content, and then share it with their clients. Read more about Pics.io.

Filecamp - Digital Asset Management & Online Proofing tools beautifully integrated, into one secure and cost-effective solution. Manage all your digital marketing assets from your own good-looking, easy-to-use spot in the cloud. Unlimited users in all plans!

ContentRaven - Enterprise content enablement platform

Tandem Vault - Tandem Vault is a cloud-based digital asset management solution.

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