Software Alternatives, Accelerators & Startups

Google Ads VS Intercom

Compare Google Ads VS Intercom and see what are their differences

Google Ads logo Google Ads

Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.
  • Google Ads Landing page
    Landing page //
    2023-10-05
  • Intercom Landing page
    Landing page //
    2023-07-05

Intercom

Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Ciaran Lee
Employees
500 - 999

Google Ads videos

Avoid Google Ads – Don’t Use Google Ads Until You Watch This (How Google Ads Work)

More videos:

  • Review - Warning: What Is Google Adwords and How Does It Work | Top 5 Reasons You Should NEVER Use Google Ads
  • Review - How Google Ads Work

Intercom videos

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

Category Popularity

0-100% (relative to Google Ads and Intercom)
Ad Networks
100 100%
0% 0
Customer Support
0 0%
100% 100
Advertising
100 100%
0% 0
CRM
0 0%
100% 100

User comments

Share your experience with using Google Ads and Intercom. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Ads and Intercom

Google Ads Reviews

 Google Adwords Alternatives
Bing and Yahoo are Google's competitors not only in the area of search engines but also in online ads. Yahoo!/Bing Ads, formerly known as Microsoft AdCenter appeared after the ad networks of Microsoft and Yahoo! joined forces in order to beat Google AdWords. Yahoo!/Bing ads isn't a cheap alternative to AdWords but you should also consider it because it is really good....
10 Alternatives To Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you...
Source: www.ppchero.com
A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
DoubleClick for Publishers is owned by Google. Google purchased DART for Publishers back in 2008 and renamed it DoubleClick for Publishers. DFP is free to use if you’re serving less than 90 million ad impressions a month. DFP also offers premium services for publishers that have large sales teams who need more advanced features. This is one of the most popular ad serving...

Intercom Reviews

  1. An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.


10 Best Freshdesk Alternatives for Businesses in 2024
Intercom is an alternative that excels in self-service support. It enables businesses to communicate and engage with their customers in real-time.
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Intercom provides a useful suite of tools designed to improve your customer engagement. As a Freshdesk alternative, Intercom ticks several boxes when it comes to features:
9 Best ManyChat Alternatives & Competitors in 2024
Intercom’s main features are its helpdesk interfaces and chatbots. But it also includes lead qualification and nurturing functionalities. It offers product tours and resolution bots that can solve many customer concerns at once, freeing your reps’ time for the most complex queries. You can also make use of its Messenger integration and a provided chatbot to improve your...
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Intercom offers customer service software while also extending its platform to marketing and sales. Intercom is a newer platform to the CX market and has adopted AI and automation capabilities to keep up with business trends. Intercom features Intercom Messenger, a communication tool that provides customers with self-service or live support options.
Source: www.zendesk.com
15 best user onboarding software you need to try in 2023
With a focus on conversation, Intercom personalizes more of the user tour experience, including the use of mini-avatars of your employees and chatbot integration to deliver FAQs in a more interactive way. Intercom aim to bring more two-way dialogue back into onboarding, something that can be neglected in other systems.

Social recommendations and mentions

Based on our record, Google Ads should be more popular than Intercom. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ads mentions (11)

  • I built a website where you can get a shoutout on the homepage for $1
    Nice one. There is another one with fluctuating prices https://ads.google.com/home/. - Source: Hacker News / 2 months ago
  • Choosing Profitable Dropshipping Products As A Beginner
    Use Google Keyword Planner and trends tools to assess search volume and growth for product keywords. High volumes signal interest.Prioritize products with the most searches and aim your marketing efforts accordingly. Optimizing inventory based on search volume data will boost visibility for the most in-demand dropshipped items consumers are searching for. Source: 9 months ago
  • Superior Google Ads Results: The Simplified Approach with PPC Rocket
    If you’re a business struggling with Google Ads, feeling like you’re being swept away by the current, it's time to anchor yourself with PPC Rocket. This tool is not just another addition to the market but a game-changer. Its clever design, optimized for efficiency, spend, and understanding, makes it a must-have for businesses aiming for superiority in their Google Ads results. Source: 10 months ago
  • Best Creative Finance ads network in 2023
    Using Google Ads to advertise your financial services is a terrific approach to reaching your target market. On this network, which has over 2 billion active users, you may find your target market with ease. Source: about 1 year ago
  • How To Make Money Selling Courses Online (best Practices - 2022) - Pluggable
    Google ads help you to target your audience all over the internet. Your ads will be displayed on all types of relevant channels. The ads will appear on AdSense configured websites, searches, youtube videos, and other forms of channels. - Source: dev.to / over 1 year ago
View more

Intercom mentions (6)

  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: over 1 year ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: about 2 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: about 2 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: about 2 years ago
  • What PRODUCT TOUR software do you like for an early SaaS?
    If you're looking at it to guide new users through onboarding, Intercom is pretty good. Source: about 2 years ago
View more

What are some alternatives?

When comparing Google Ads and Intercom, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Microsoft Advertising - Use our search engine marketing and audience solutions to help you build your business.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Drift - A messaging app that helps you grow your business.