Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Serpstat

Compare Google Marketing Platform VS Serpstat and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Serpstat logo Serpstat

Search analytics, Rank tracking, Backlink analysis and Site Audit tool.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Serpstat Landing page
    Landing page //
    2023-06-11

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Serpstat videos

SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners

More videos:

  • Review - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • Review - Serpstat Review ✅ Discount Coupon Code With( 20% Off Special)

Category Popularity

0-100% (relative to Google Marketing Platform and Serpstat)
Surveys
100 100%
0% 0
SEO Tools
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
SEO
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Serpstat. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Serpstat

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Serpstat Reviews

Comparing the Best Moz Alternatives for 2023
Enterprise Plan: Suitable for larger corporations with a global presence, it provides advanced features and tools like white-label reporting and onboarding assistance. Plus, it includes unlimited queries and access to all Serpstat features, and offers personalized support and training. You can get this for $499/month.
Best SE Ranking Alternatives & Competitors for 2023
Serpstat is an all-in-one SEO platform that offers a comprehensive set of tools for keyword research, rank tracking, backlink analysis, site audit, and competitor analysis. With a user-friendly interface, Serpstat provides insightful data and reports that enable businesses to optimize their online presence and outrank their competitors.
Best SE Ranking Alternatives in 2023
Serpstat offers many similar SEO tool capabilities. Serpstat offers more in-depth competitor comparison data and related keyword suggestions. However, SE Ranking has been adding more tools for content optimization and local SEO insights.
15 Best Moz Alternatives
Serpstat is not so well known but is a great alternative to Moz. You may be surprised that Shopify, L’Oréal, and Lenovo are Serpstat clients.
Top 7 Affordable Ahrefs Alternatives & Competitors
Serpstat is available for $69 per month. You can even get a discount of 20% when you choose the annual billing. Serpstat also provides a free trial to new users to allow them to test out all of the software’s features. Serpstat provides users with a variety of plans based on their individual company needs.

Social recommendations and mentions

Based on our record, Serpstat should be more popular than Google Marketing Platform. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / almost 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

Serpstat mentions (5)

  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: 11 months ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: about 1 year ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 1 year ago
  • Traffic from a site your not associated with?
    Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: over 2 years ago
  • Why add coins/tokens which have NO large interest from consumers
    Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: over 3 years ago

What are some alternatives?

When comparing Google Marketing Platform and Serpstat, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Google Forms - Simple web forms from Google.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.