Software Alternatives, Accelerators & Startups

Hotjar VS Insider

Compare Hotjar VS Insider and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Insider logo Insider

Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost digital growth.
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • Insider Landing page
    Landing page //
    2023-10-10

Hotjar

Website
hotjar.com
$ Details
freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date
2014 June

Insider

Pricing URL
-
$ Details
-
Release Date
2012 January
Startup details
Country
Singapore
City
Singapore
Founder(s)
Arda Koterin
Employees
500 - 999

Hotjar features and specs

  • Heatmaps
    Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings
    Live playbacks of users on your site.
  • Surveys
    Bring the voice-of-customer to your decision making.
  • Incoming Feedback
    A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Insider features and specs

  • Comprehensive Platform
    Insider offers a wide range of tools and features for personalized marketing and customer engagement, making it a comprehensive solution for businesses looking to enhance their digital marketing strategies.
  • Customer Segmentation
    The platform allows for advanced customer segmentation, enabling businesses to target specific groups with tailored messaging, improving the efficiency and effectiveness of marketing campaigns.
  • Cross-channel Engagement
    Insider supports multi-channel marketing, allowing businesses to reach customers across various touchpoints including web, mobile, email, and more, ensuring a cohesive and unified customer experience.
  • AI and Data-driven Insights
    The use of AI and machine learning in Insider provides valuable insights and analytics, helping businesses make data-driven decisions and predict customer behavior more accurately.
  • Ease of Use
    The platform is user-friendly with an intuitive interface, which makes it accessible even to those without extensive technical knowledge.

Possible disadvantages of Insider

  • Complexity for Small Businesses
    While Insider offers a robust set of features, the platform's complexity may be overwhelming for small businesses with limited resources or technical expertise.
  • Pricing
    The cost of using Insider may be prohibitive for startups or smaller companies, as its pricing structure tends to favor larger enterprises with bigger marketing budgets.
  • Integration Challenges
    Some users have reported difficulties integrating Insider with other existing platforms or systems, which can delay implementation and affect initial performance.
  • Learning Curve
    Despite its user-friendly interface, the extensive range of features and functionalities means there can be a substantial learning curve for new users to fully leverage the platform's capabilities.
  • Support Limitations
    Depending on the subscription plan, the level of customer support provided may not meet the expectations of all users, particularly if issues arise outside of standard support hours.

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Insider videos

Every Game is Awesome - Insider

More videos:

  • Review - The Insider (1999) – AniMat’s Reviews

Category Popularity

0-100% (relative to Hotjar and Insider)
Web Analytics
100 100%
0% 0
Email Marketing
0 0%
100% 100
Heatmaps
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Hotjar and Insider. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Insider

Hotjar Reviews

  1. Kris Leviss
    · Founder at KrisLess ·
    Love it

    I've been using Hotjar for a few months, and it's been a perfect tool for understanding how users interact with my website. The heatmaps and session recordings are especially helpful for identifying problem areas, and the feedback polls give me direct insights from visitors. The platform is easy to navigate, but I’ve noticed the session recordings can be a bit glitchy at times, and the free version is quite limited. Despite these small issues, Hotjar has definitely helped me improve user experience and optimize my site’s performance.

    👍 Pros:    Intuitive user interface|Good session recordings|Useful feedback tools
    👎 Cons:    Free plan is limited|Occasional recording glitches|Data processing can be slow
  2. Prema Toppo
    · SEO Specialist at TechUp Labs ·
    Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  3. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    🏁 Competitors: WatchThemLive

10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. 😎
Source: clickup.com
7 best Mixpanel alternatives to understand your users
💡 Pro tip: you don't need to choose between Hotjar and Mixpanel. With the Hotjar-Mixpanel integration, you not only identify what's happening on your website (e.g. users frequently add certain items to their cart), but you'll also understand why it's happening (e.g. Hotjar's heatmaps and recordings show users are attracted to a particular promotional banner).
Source: www.hotjar.com
The best Hotjar alternatives & competitors, compared
Sprig is a decent replacement for Hotjar, especially if you find Hotjar's survey tools lacking. It's support for mobile apps is another key differentiator.
Source: posthog.com
11 Hotjar alternatives and competitors in 2024
Hotjar features primarily focus on how users interact with your website rather than gaining in-depth insights that can explain why they interact that way. As a strictly-quantitative data tool, Hotjar only gives you half the answers. While you can run user surveys with Hotjar, the tool lacks many other research methods—such as card sorting, tree testing, user interviews, and...
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
Since Plerdy has a much broader scope, its pricing plans differ, depending on what you want to use. The plans for their behavior analytics tools aren’t as cost-effective as Hotjar’s. For example, the $39/month Hotjar plan captures 3,000 recordings, whereas Plerdy’s $47/month plan captures only 2,000, with a much shorter storage period.

Insider Reviews

We have no reviews of Insider yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Hotjar seems to be more popular. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (13)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Hotjar Hotjar.com Heatmaps, session recordings, and feedback polls (free basic plan). - Source: dev.to / about 2 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / about 1 year ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: over 1 year ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: about 2 years ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: about 2 years ago
View more

Insider mentions (0)

We have not tracked any mentions of Insider yet. Tracking of Insider recommendations started around Mar 2021.

What are some alternatives?

When comparing Hotjar and Insider, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Optimizely - A/B testing you'll actually use.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Croct - Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.