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Smartlook VS Insider

Compare Smartlook VS Insider and see what are their differences

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Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Insider logo Insider

Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost digital growth.
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

  • Insider Landing page
    Landing page //
    2023-10-10

Smartlook

Website
smartlook.com
Pricing URL
Official Smartlook Pricing
$ Details
freemium
Release Date
2016 January
Startup details
Country
Czech Republic
State
Jihomoravsky kraj
City
Brno
Founder(s)
Dusan Kmet
Employees
10 - 19
Edit details

Insider

Website
useinsider.com
Pricing URL
-
$ Details
-
Release Date
2012 January
Startup details
Country
Singapore
State
Central Region
City
Singapore
Founder(s)
Arda Koterin
Employees
500 - 999
Edit details

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Insider features and specs

  • Comprehensive Platform
    Insider offers a wide range of tools and features for personalized marketing and customer engagement, making it a comprehensive solution for businesses looking to enhance their digital marketing strategies.
  • Customer Segmentation
    The platform allows for advanced customer segmentation, enabling businesses to target specific groups with tailored messaging, improving the efficiency and effectiveness of marketing campaigns.
  • Cross-channel Engagement
    Insider supports multi-channel marketing, allowing businesses to reach customers across various touchpoints including web, mobile, email, and more, ensuring a cohesive and unified customer experience.
  • AI and Data-driven Insights
    The use of AI and machine learning in Insider provides valuable insights and analytics, helping businesses make data-driven decisions and predict customer behavior more accurately.
  • Ease of Use
    The platform is user-friendly with an intuitive interface, which makes it accessible even to those without extensive technical knowledge.

Possible disadvantages of Insider

  • Complexity for Small Businesses
    While Insider offers a robust set of features, the platform's complexity may be overwhelming for small businesses with limited resources or technical expertise.
  • Pricing
    The cost of using Insider may be prohibitive for startups or smaller companies, as its pricing structure tends to favor larger enterprises with bigger marketing budgets.
  • Integration Challenges
    Some users have reported difficulties integrating Insider with other existing platforms or systems, which can delay implementation and affect initial performance.
  • Learning Curve
    Despite its user-friendly interface, the extensive range of features and functionalities means there can be a substantial learning curve for new users to fully leverage the platform's capabilities.
  • Support Limitations
    Depending on the subscription plan, the level of customer support provided may not meet the expectations of all users, particularly if issues arise outside of standard support hours.

Smartlook videos

+ Add

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Insider videos

+ Add

Every Game is Awesome - Insider

More videos:

  • Review - The Insider (1999) – AniMat’s Reviews

Category Popularity

0-100% (relative to Smartlook and Insider)

Smartlook

Insider

Web Analytics
100 100%
Web Analytics
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Analytics
100 100%
Analytics
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smartlook and Insider

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Insider Reviews

We have no reviews of Insider yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartlook mentions (2)

Insider mentions (0)

We have not tracked any mentions of Insider yet. Tracking of Insider recommendations started around Mar 2021.

What are some alternatives?

When comparing Smartlook and Insider, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Optimizely - A/B testing you'll actually use.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Croct - Dynamic and high-performance component-based headless CMS that simplifies product optimization and helps product teams scale experimentation without over-relying on developers.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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