Software Alternatives, Accelerators & Startups

Moz VS Splitbee

Compare Moz VS Splitbee and see what are their differences

Moz logo Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.
Visit Website

Splitbee logo Splitbee

Track and optimize your online business with Splitbee. Your friendly all-in-one analytics & conversion platform.
  • Moz Landing page
    Landing page //
    2025-04-21
  • Splitbee Landing page
    Landing page //
    2023-04-11

Moz

Website
moz.com
$ Details
-
Platforms
-
Release Date
2004 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Gillian Muessig
Employees
100 - 249

Splitbee

$ Details
freemium $11.0 / Annually (Pro, 25k page views/month; 250 user profiles)
Platforms
Browser Web Google Chrome Firefox Safari
Release Date
-

Moz features and specs

  • Comprehensive Toolset
    Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
  • Ease of Use
    The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
  • MozBar
    This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
  • High-Quality Educational Resources
    Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
  • Reliable Metrics
    Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
  • Comprehensive SEO Toolset
    Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
  • In-Depth SEO Reports
    Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
  • Keyword Explorer
    This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
  • Site Crawl Diagnostics
    Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
  • Strong Community and Support
    Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
  • Comprehensive SEO Tools
    Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
  • Robust Reporting
    Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
  • Community and Support
    Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
  • Regular Updates
    Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
  • Comprehensive Metrics
    MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
  • Competitive Analysis
    With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
  • Flexible Search Options
    Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
  • Highlight Links
    MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
  • Comprehensive Data
    Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
  • Accurate Difficulty Score
    Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
  • SERP Analysis
    The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
  • Keyword Suggestions
    It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
  • Integration with Moz Tools
    Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Splitbee features and specs

  • Funnel Builder
    Available
  • Automations
    Available
  • Conversion Optimization Tool
    Available

Moz videos

MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?

More videos:

  • Review - Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5
  • Review - 15. SEO For Beginners: MozBar - The Best Chrome SEO Extension
  • Tutorial - How to Use the MOZbar for Competitive Research
  • Review - Moz Pro Review (2017): The 5 SEO aspects that Moz tracks
  • Review - SEO Tool - MOZ Review
  • Review - Moz Review — All the Key Pros and Cons
  • Review - 🔥 Moz Review: Pros and Cons

Splitbee videos

No Splitbee videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Moz and Splitbee)
SEO
100 100%
0% 0
Analytics
0 0%
100% 100
SEO Tools
99 99%
1% 1
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Moz and Splitbee. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz and Splitbee

Moz Reviews

The 16 Best Moz Alternatives for Every Budget 
In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Top 6 Moz Competitors In 2024: A Detailed Review
FAQsWhat makes these tools competitive alternatives to Moz?Can small businesses benefit from these Moz competitors?How often should I switch SEO tools?Do these tools offer good value for money?What is the best Moz competitor for a specific SEO need (e.g., keyword research, backlink analysis)?
10 Best Serpstat Alternatives in 2024
Moz Pro is the seventh Best Serpstat Alternative and it is a do-it-all software which helps you to take your rank higher in search engines and drive traffic for your website and it also optimizes your content. With the help of the keyword explorer, you have to enter any URL and you can understand which target keywords are the best fit.

Splitbee Reviews

  1. lauridskern
    · Working at IndieBrands ·
    Using it since day one

    Such a great product, extremely fast to navigate through the dashboard and I use the automations for multiple projects to send emails to customers.

    👍 Pros:    Nice dashboard|Super fast|Automations

Social recommendations and mentions

Based on our record, Moz should be more popular than Splitbee. It has been mentiond 47 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz mentions (47)

  • How to Start Freelance Blogging: A Detailed Guide
    The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / 8 months ago
  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: over 1 year ago
  • Ask HN: Who is hiring? (December 2023)
    Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / over 1 year ago
  • Which tool do you use the most for SEO?
    Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: almost 2 years ago
  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: almost 2 years ago
View more

Splitbee mentions (14)

  • What do you struggle the most with as a Saas owner?
    I'm not a big fan of Google Analytics either. I used https://splitbee.io/ for my last Saas which did showed you sources from where users came from. Looks like Vercel acquired it. Source: almost 2 years ago
  • How can i get animation like this ?
    Https://splitbee.io/ How can I achieve animation like this ? I am talking about the path animation with infinite. Source: almost 2 years ago
  • free-for.dev
    Splitbee — Track and optimize your online business with Splitbee. Free plan includes up to 2,500 events / month, 6 months retention, 1 x Active A/B Test and 1 x Active Automation. - Source: dev.to / over 2 years ago
  • Plausible analytics on Amazon free servert
    I am assuming you are referring to using Amazon S3 to serve a static website. You cannot run plausible in this mode because it needs to be able to write to a database. You cannot do with the S3 Static website. If you are just starting up and not expecting too much traffic you can try splitbee - https://splitbee.io/. They have a hosted solution with a free starter tier. Source: over 2 years ago
  • Struggling with connecting google analytics
    On the other hand splitbee.io 🐝 is a great Analytics tool and it replaces Tag Manager plus it operates using attributes. Source: over 2 years ago
View more

What are some alternatives?

When comparing Moz and Splitbee, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Panelbear - Web Performance and Traffic Insights

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Fathom Analytics - Simple, trustworthy website analytics (finally)