Software Alternatives, Accelerators & Startups

Optimizely VS Notifly

Compare Optimizely VS Notifly and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Notifly logo Notifly

Localized messaging marketing solution for SMBs
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Notifly
    Image date //
    2024-04-28

Notifly is a CRM marketing platform designed specifically for small to medium-sized businesses, enabling them to engage customers more effectively through a range of communication channels. Our solution integrates seamlessly with various messaging services like email, SMS, and popular regional apps such as KakaoTalk, Line and WhatsApp, depending on the market.

What sets Notifly apart is its ease of use and localization capabilities, which allow businesses to tailor their communication strategies to the cultural and linguistic preferences of their customer base. This is particularly valuable in regions where localized communication significantly impacts customer engagement and loyalty.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Notifly features and specs

No features have been listed yet.

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Notifly videos

No Notifly videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Optimizely and Notifly)
A/B Testing
100 100%
0% 0
Web Push Notifications
0 0%
100% 100
Analytics
100 100%
0% 0
Mobile Push Messaging
0 0%
100% 100

Questions and Answers

As answered by people managing Optimizely and Notifly.

What makes your product unique?

Notifly's answer:

Notifly stands out due to its seamless integration capabilities that consolidate multiple messaging platforms including KakaoTalk, SMS, push notifications, and email all in one tool. This integration allows for sophisticated data-driven personalization, providing real-time, tailored communications that significantly enhance customer engagement. Its user-friendly interface and dedicated support make it particularly appealing to small and medium-sized businesses looking to boost their marketing efforts efficiently.

Why should a person choose your product over its competitors?

Notifly's answer:

Individuals and businesses should choose Notifly over competitors for its superior customization options and ease of use. Notifly offers a unique feature set that includes advanced segmentation tools and analytics, enabling users to send highly targeted messages based on real-time user data and behaviors. Additionally, Notifly's pricing model is designed to accommodate the growing needs of businesses, making it a scalable choice that provides value for money as your business expands.

How would you describe your primary audience?

Notifly's answer:

Notifly's primary audience includes small to medium-sized businesses (SMBs) across various sectors such as retail, e-commerce, and services. These businesses often lack the extensive resources of larger corporations but require powerful marketing tools to enhance their customer relations and increase their market share. Notifly also appeals to marketing professionals, CTOs, app developers, and product managers who are looking for an intuitive and effective communication tool to engage their customers.

What's the story behind your product?

Notifly's answer:

Notifly was founded with the vision of simplifying complex marketing communications for small to medium-sized businesses.

Who are some of the biggest customers of your product?

Notifly's answer:

  • SK Rent a Car
  • Creatrip
  • LittleBeat
  • Teuida
  • Zwilling
  • Miracle Night

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Notifly

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Notifly Reviews

We have no reviews of Notifly yet.
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What are some alternatives?

When comparing Optimizely and Notifly, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Breshna - Breshna empowers users to create their own educational, marketing and training video games with no-code & at lightning speed.