Software Alternatives, Accelerators & Startups
Register | Login

Optimizely VS Sanity.io

Compare Optimizely VS Sanity.io and see what are their differences

Zarla
Zarla: The AI Website Builder for Local Businesses featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Optimizely logo Optimizely

A/B testing you'll actually use.

Sanity.io logo Sanity.io

Sanity.io a platform for structured content that comes with an open-source editor that you can customize with React.js.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Sanity.io Landing page
    Landing page //
    2023-08-23

Sanity treats your content as structured data and makes it available through a simple and powerful API. Content can be created and edited in our collaborative editor, called the Sanity Studio, which is a fully customizable, client-side web application. You can run the studio on your laptop, host it with us on Sanity.io, or deploy it on your own web server.

Optimizely

Website
optimizely.com
Pricing URL
Official Optimizely Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Sanity.io

Website
sanity.io
Pricing URL
Official Sanity.io Pricing
$ Details
freemium
Platforms
JavaScript Cross Platform PHP REST API GraphQL API GROQ Generic HTTP API Go
Release Date
2017 November
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Even Westvang
Employees
10 - 19
Edit details

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Sanity.io features and specs

  • Real-time Collaboration
    Sanity.io supports real-time collaboration, allowing multiple users to work on the same content simultaneously without conflict, which is ideal for teams.
  • Customizable Content Models
    It offers high flexibility with its schema definitions, enabling users to create complex content structures tailored to specific needs.
  • Headless CMS
    As a headless CMS, Sanity.io decouples the backend from the frontend, allowing developers to use any framework or technology stack to present content.
  • Live Preview
    Sanity.io provides a live preview feature, enabling content editors to see changes in real-time before publishing them.
  • Scalable Infrastructure
    Powered by a scalable and performant backend, it can handle high traffic and large amounts of content, suitable for enterprises.
  • Extensible with Plugins
    The platform supports plugins, which means you can extend its capabilities with community or custom-built plugins.

Possible disadvantages of Sanity.io

  • Learning Curve
    Due to its flexible and powerful schema configuration, new users may find it challenging to get started without proper documentation or guidance.
  • Cost
    While it offers a free tier, the costs can escalate for larger projects or enterprises requiring more sophisticated features and higher limits.
  • Complex Setup
    The initial setup can be complex, especially for non-technical users, as it involves configuring schemas, setting up the development environment, and understanding APIs.
  • Limited Out-of-the-box Features
    Compared to some traditional CMS platforms, Sanity.io offers fewer out-of-the-box features which may require additional customization or development effort.
  • Dependency on Internet Connection
    Being an entirely cloud-based solution, it requires a stable internet connection for content management, which could be a limitation in areas with poor connectivity.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Sanity.io videos

+ Add

Build a Portfolio Site with Sanity.io and Gatsby — Learn With Jason

More videos:

  • Tutorial - How to deploy a transcription microservice for Sanity.io on Zeit’s now

Category Popularity

0-100% (relative to Optimizely and Sanity.io)

Optimizely

Sanity.io

A/B Testing
100 100%
A/B Testing
0% 0
CMS
0 0%
CMS
100% 100
Analytics
100 100%
Analytics
0% 0
Blogging
0 0%
Blogging
100% 100

User comments

Share your experience with using Optimizely and Sanity.io. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Sanity.io

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Sanity.io Reviews

21 Headless CMS Platforms That You Should Check Out
We have listed 21 headless CMS platforms with their pros and cons. However, it can be said that Strapi, Ghost, Sanity, Graph CMS are among the best headless CMS platforms that you can consider using. These platforms have higher G2 ratings and are easy to use.
Source: popupsmart.com
Best Headless CMS in 2022
Sanity is one of the best headless CMS on the market, which proves by using it such companies as Nike, Figma, National Geographic, and others. Sanity is very flexible in terms of development.
Source: flatlogic.com
Best Node.js CMS platforms for 2022
Sanity can be used for much more than conventional web experiences. Sanity finds its applications in everything from portfolio and company websites to ecommerce applications.
Source: blog.logrocket.com
34 Headless CMS That Should Be On Your Radar
Launched in 2015, Sanity is an open source headless CMS that was developed in Oslo, Norway. Built on JavaScript and React.js, Sanity features a WYSIWYG rich text editor which allows you to embed editable data in running text and defer markup to render time. It also comes with a Sweet Query API that enables you to cache multiple queries on a single request.
Source: www.cmswire.com

Social recommendations and mentions

Based on our record, Sanity.io seems to be more popular. It has been mentiond 56 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Sanity.io mentions (56)

  • Build a Modern Blog with Next.js 14 & Sanity: A Step-by-Step Guide
    A blog without a CMS can lead to endless frustration and wasted time. Sanity.io simplifies the entire process, allowing you to focus on your content. - Source: dev.to / 9 months ago
  • A Deep Dive into Sanity's Visual Editing and Presentation Tool: The developer view
    Hey there! Our colleagues over at Sanity.io, who are always at the forefront of structured content, have just rolled out two super cool features: Visual Editing and the Presentation tool. They unveiled these at their online shindig on November 17th, 2023, and let me tell you, it's got developers all over the world talking! - Source: dev.to / over 1 year ago
  • Odd server-client side issue (fetch and data transfer to client)
    I am fetching data from sanity.io (an array), the load function in my +page.ts file looks like this:. Source: over 1 year ago
  • Lets code together - Looking for coding buddies
    Tools Im comfortable with: next, tailwinds, zustand/zod/redux, shadcn, sanity.io, framer motion, typescript & more. Source: over 1 year ago
  • How to add user auth with Clerk to Nextjs (App Directory) and store it in Embedded Sanity CMS
    Go to sanity.io sign up for an account. Sanity gives instructions on how to create the studio however since we are embedding the studio on a Nextjs project we can just ignore them and navigate to https://www.[sanity.io/manage](http://sanity.io/manage). If Sanity created a project for you click on it and copy the project ID, if they didn’t you can click on Create a new project on the top and then copy the project... - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Optimizely and Sanity.io, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Contentful - You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Prismic - prismic.io is a web software you can use to manage content in any kind of website or app. API-driven.

Loading...