Software Alternatives, Accelerators & Startups

Paycom VS Marketo

Compare Paycom VS Marketo and see what are their differences

Paycom logo Paycom

Paycom is a Human Capital Management system that helps companies manage the complete employment life cycle, from recruitment to retirement.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Paycom Landing page
    Landing page //
    2023-10-16
  • Marketo Landing page
    Landing page //
    2023-07-17

Paycom videos

Paycom CEO: Growth in Medium-Sized Businesses | Mad Money | CNBC

More videos:

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Paycom and Marketo)
HR
100 100%
0% 0
Email Marketing
0 0%
100% 100
HR Tools
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Paycom and Marketo

Paycom Reviews

Top 17 Best Human Capital Management (HCM) Software Solutions
Paycom offers online payroll services and HR software solutions for both big and small businesses to manage the entire employment life cycle, from recruitment to retirement.
Source: cllax.com
22 Best HR Management Software & Tools to Use in 2021
Paycom is a cloud-based payroll management solution that automates your comprehensive HR activities and manages the payroll. It streamlines from recruiting the employees, managing them, and their payrolls.
Source: allthatsaas.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Paycom and Marketo, you can also consider the following products

Workday - Workday is an on‑demand financial management and human capital management software solution.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

UltiPro - UltiPro is another HR application available to use on multiple platforms such as Android and iOS etc.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Paylocity - Paylocity has revolutionized the industry and has quickly become the leading independent provider of online payroll services and HR solutions.

Pardot - Salesforce B2B marketing automation