Software Alternatives, Accelerators & Startups

Paylocity VS Marketo

Compare Paylocity VS Marketo and see what are their differences

Paylocity logo Paylocity

Paylocity has revolutionized the industry and has quickly become the leading independent provider of online payroll services and HR solutions.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Paylocity Landing page
    Landing page //
    2023-07-06
  • Marketo Landing page
    Landing page //
    2023-07-17

Paylocity videos

Paylocity Product FY19 Release Highlights

More videos:

  • Review - Paylocity Employee Reviews - Q3 2018
  • Review - Paylocity FY18 Year in Review

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Paylocity and Marketo)
HR
100 100%
0% 0
Email Marketing
0 0%
100% 100
HR Tools
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Paylocity and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Paylocity and Marketo

Paylocity Reviews

22 Best HR Management Software & Tools to Use in 2021
Paylocity is a web-based HR and payroll service provider intended to benefit as a human resource software for small businesses. It has a self-service feature that includes advanced reporting tools and easy incorporation with general ledger, employee’s retirement plan, and time-tracking applications.
Source: allthatsaas.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Paylocity seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Paylocity mentions (2)

  • Best way to get all IPs of a tool/service
    Create the FQDN entry as paylocity.com (or whatever domain they use) and confirm it is resolved to an IP by the Gate. It may take a minute to update after creation. Source: about 3 years ago
  • Best way to get all IPs of a tool/service
    HR has a payroll tool that is randomly having issues. I am almost positive it's the deep SSL inspection. I want to whitelist it but not sure if I should do the domain name paylocity.com or if I should try to get it's IPs. Source: about 3 years ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Paylocity and Marketo, you can also consider the following products

Workday - Workday is an on‑demand financial management and human capital management software solution.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

UltiPro - UltiPro is another HR application available to use on multiple platforms such as Android and iOS etc.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Paychex Flex - Paychex Flex is a tool that reduces the complexity and risk of running your own payroll while ensuring greater accuracy with-up-to-date tax rates and regulatory information.

Pardot - Salesforce B2B marketing automation