Software Alternatives, Accelerators & Startups

SerpApi VS happySEO

Compare SerpApi VS happySEO and see what are their differences

SerpApi logo SerpApi

Scrape Google search results from our fast, easy, and complete API.

happySEO logo happySEO

Create ai humanized SEO content tailored for ecommerce and small businesses with HappySEO tools. From ai writer to keyword research and analyze tools.
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  • SerpApi Landing page
    Landing page //
    2023-10-03
  • SerpApi SerpApi use cases
    SerpApi use cases //
    2024-11-25
  • SerpApi API List
    API List //
    2024-11-25

We help you automate gathering data from search engines like Google, Bing, or Yahoo. What's cool about SerpApi is that it handles all the scraping complexities for you, like dealing with CAPTCHAs, managing IP addresses, and parsing data into a structured JSON. So you don't have to worry about the details.

It's super useful for developers who need to pull search results for tasks like SEO monitoring, market research, travel information, AI models, or even academic projects. Plus, it provides the data in a neat JSON format, making it really easy to use in your applications!

Not present

At happySEO, we leverage cutting-edge humanize ai technology to transform automated content into authentic, engaging narratives that truly connect with your audience. AI Writer: Our advanced ai writer generates compelling, SEO-optimized text that not only boosts your search rankings but also speaks in a natural, human tone. AI SEO Tools: With our comprehensive suite of ai seo tools, you gain real-time keyword insights, detailed audits, and actionable strategies designed to keep your site ahead of the competition. Ecommerce SEO: Specifically tailored for ecommerce owners and small businesses, our ecommerce seo solutions drive targeted traffic, enhance conversion rates, and fuel sustainable growth.

SerpApi

$ Details
freemium
Platforms
-
Release Date
-
Startup details
Country
United States
State
Texas
City
Austin
Founder(s)
Julien Khaleghy
Employees
20 - 49

happySEO

$ Details
freemium
Platforms
Shopify WooCommerce Magento BigCommerce Wordpress
Release Date
2025 February
Startup details
Country
United Kingdom
State
London
City
London
Founder(s)
Houriyah
Employees
1 - 9

SerpApi features and specs

  • Comprehensive Data Extraction
    SerpApi provides a powerful and easy-to-use API for extracting search engine results, allowing users to access a wide variety of data types such as ads, maps, organic results, and more from multiple search engines.
  • Real-time Data
    The API is designed to retrieve real-time search results, which is crucial for applications that rely on up-to-date information, such as market research and competitive analysis.
  • Easy Integration
    SerpApi offers detailed documentation and client libraries in multiple programming languages, simplifying the integration process for developers across different platforms.
  • Scalability
    SerpApi is able to handle large volumes of requests, making it suitable for businesses of various sizes, from startups to large enterprises needing to gather extensive data.
  • Automated Billing
    The platform provides automated billing and usage management which ensures that businesses can easily manage their costs and understand their data usage.

happySEO features and specs

  • Humanize AI Writing
    AI-Driven Content Generation
  • AI SEO Keywords
    Automated Keyword Research & Analysis
  • Local AI SEO
    Local SEO Optimization Tools
  • SEO Tracking
    Competitor Analysis & Rank Tracking
  • SEO Dashboard
    User-Friendly Dashboard Designed for Non-Experts
  • Ecommerce SEO
    Ecommerce & Small Business-Focused Optimization
  • SEO Reporting
    Actionable Insights and Reporting
  • AI SEO Audit
    Comprehensive SEO Auditing and Monitoring

SerpApi videos

OpenAI Function Calling - Connect AI to the Internet

More videos:

  • Tutorial - Scrape Google Search using Python
  • Tutorial - Scrape Google Maps reviews data using Python

happySEO videos

No happySEO videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to SerpApi and happySEO)
SEO
44 44%
56% 56
AI
0 0%
100% 100
SEO Tools
38 38%
62% 62
APIs
100 100%
0% 0

Questions and Answers

As answered by people managing SerpApi and happySEO.

Why should a person choose your product over its competitors?

SerpApi's answer

We provide more search engines under one subscription.

happySEO's answer:

Choosing happySEO means embracing an ai seo solution designed from the ground up for ecommerce and small business success. Our platform uses advanced humanize ai combined cafefully with seo to deliver content that feels authentic.

Our integrated ai writer and ai seo tools provide deep insights and automated optimizations that competitors simply can’t match. This translates into faster, higher-quality content creation, improved search rankings, and a better return on investment.

How would you describe your primary audience?

SerpApi's answer

Developers/Companies who need data from search engines.

happySEO's answer:

Our primary audience includes ecommerce store owners, digital marketers, and small business entrepreneurs who demand efficient, results-driven solutions. These users value state-of-the-art humanize ai technology, an intuitive ai writer, and comprehensive ai seo tools that empower them to excel in ecommerce seo without needing advanced technical expertise.

Which are the primary technologies used for building your product?

SerpApi's answer

Ruby on Rails and MongoDB

happySEO's answer:

happySEO is built on a foundation of advanced machine learning and natural language processing. We leverage state-of-the-art humanize ai frameworks, sophisticated data analytics, and robust web technologies to deliver real-time keyword insights, detailed SEO audits, and seamless integration with popular ecommerce platforms.

What makes your product unique?

SerpApi's answer

We're the first web scraping company that focus on scraping search engines.

happySEO's answer:

happySEO stands apart by combining cutting‐edge humanize ai techniques with a powerful ai writer and a comprehensive suite of ai seo tools.

This unique blend not only automates content creation but also generates natural, engaging copy optimized specifically for ecommerce seo.

Our platform’s intuitive dashboard, real‐time keyword research, and actionable analytics ensure that ecommerce owners and small businesses achieve measurable growth with ease.

What's the story behind your product?

SerpApi's answer

Back in 2017, Julien Khaleghy, the founder of SerpApi, built an iOS app that can analyze data from a picture. iOS didn't have a proper machine learning framework back then. It was challenging: iPhones' RAM were limited, no GPU or no dedicated chip acceleration were available, using only CPU was painfully slow, and compiling/porting C code from machine learning framework like Tensorflow or Caffe to iOS wasn't straightforward. Oddly, all of this wasn't the most difficult part of this project. Collecting images from Google Images was.

In these projects, 80% of his time ended up being spent on scraping and parsing Google Images. And maybe only 20% on actual machine learning model training, UI design of the actual apps, and iOS programming. This is how SerpApi was born.

happySEO's answer:

The story behind happySEO began when our founders recognized that traditional SEO tools were too generic and often fell short for ecommerce businesses and small brands. Frustrated by content that lacked personality, they set out to develop a platform that leverages humanize ai and advanced ai writing technology.

Today, happySEO is dedicated to transforming automated SEO content into authentic, conversion-driven narratives—helping businesses thrive in the competitive online marketplace.

Who are some of the biggest customers of your product?

SerpApi's answer

  • Airbnb
  • Nvidia
  • Meta
  • Shopify
  • Grubhub
  • and more!

User comments

Share your experience with using SerpApi and happySEO. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, SerpApi seems to be more popular. It has been mentiond 76 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SerpApi mentions (76)

  • Ask HN: Who is hiring? (March 2025)
    SerpApi | https://serpapi.com | Junior to Senior Fullstack Engineer positions | Customer Success Engineer | Talent Acquisition Specialist | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape and parse search engine results. We deeply support Google, Google Maps, Google... - Source: Hacker News / about 2 months ago
  • How Google replaced search by image with Google Lens.
    If any of these look interesting or useful to your use case, feel free to follow up in the appropriate thread or let us know via chat at serpapi.com or through email at contact@serpapi.com. We'll do our best to implement the features as soon as possible. - Source: dev.to / about 2 months ago
  • Ask HN: Who is hiring? (December 2024)
    SerpApi | https://serpapi.com | Junior-to-Senior Fullstack Engineer | Customer Success Engineer | Talent Acquisition Specialist | Based in Austin, TX but remote-first structure | Full-time | ONSITE or FULLY REMOTE | $150K - 180K a year 1099 for US or local avg + 20% for outside the US SerpApi is the leading API to scrape and parse search engine results. We deeply support Google, Google Maps, Google Images, Bing,... - Source: Hacker News / 5 months ago
  • AI Agents: Transforming Ideas into Action, Collaboratively
    Custom Tool: The google_flights.py script interacts with the Google Flights API (via SerpAPI) to retrieve flight details. - Source: dev.to / 5 months ago
  • How to Create Your Own Job Board Web App Using React.js, Node.js, SerpApi, and MUI
    Const express = require('express'); Const cors = require('cors'); Const axios = require('axios'); Require('dotenv').config(); Const app = express(); App.use(cors()); Const PORT = process.env.PORT || 5000; // Endpoint to fetch job listings App.get('/api/jobs', async (req, res) => { const { query } = req.query; try { const serpApiUrl =... - Source: dev.to / 7 months ago
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happySEO mentions (0)

We have not tracked any mentions of happySEO yet. Tracking of happySEO recommendations started around Mar 2025.

What are some alternatives?

When comparing SerpApi and happySEO, you can also consider the following products

Zenserp - Zenserp is a Google Search API that enables you to scrape Google search result pages in real-time.

Surfer SEO - Use Surfer to generate content plans for any domain in a couple of clicks. Write high-quality and SEO-friendly content to win high positions in Google. Sign up now!

Aves API - Aves API is the insanely fast SERP API that enables you to scrape Google search results without blocking.

Frase.io - Going from keyword to SEO-optimized article has never been easier Get 60% Off 1st Month 🎁

DataForSEO - DataForSEO offers API data for SEO companies that deliver results of tasks for Rank tracking, SERP, Keyword data and On-page APIs.

SEO Tools Centre - SEO Tools Centre provides SEO checker services for websites.