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Unleash VS Optimizely

Compare Unleash VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Contents:
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  3. » Reviews
  4. » Alternatives

Unleash logo Unleash

Unleash is an open-source feature management platform. We are private, secure, and ready for the most complex setups out of the box.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Unleash Landing page
    Landing page //
    2021-06-12

As a highly flexible feature management platform, Unleash is built to reduce the risk of releasing new features and accelerate software development.

Whether you’re a small team or a large enterprise, Unleash enables you to innovate faster and make data-driven decisions that enhance your user experience.

With market-leading data governance, robust change and access controls, SaaS or self-hosted deployment options, multi-region support, and the flexibility of open-source, you have the freedom to choose the setup that works best for you while maintaining full control over your data.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Unleash

Website
getunleash.io
Pricing URL
Official Unleash Pricing
$ Details
freemium $75.0 / Monthly ("Enterprise Pay-as-you-go", "5 users")
Platforms
Linux JavaScript Java .Net Go Elixir Python Ruby
Release Date
2019 January
Edit details

Optimizely

Website
optimizely.com
Pricing URL
Official Optimizely Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Unleash features and specs

  • Flexibility
    Unleash provides a highly flexible feature management system that allows teams to enable or disable features without deploying new code. This is particularly useful for A/B testing, gradual rollouts, and quick feature toggles.
  • Open Source
    Being an open-source platform, Unleash allows you to review the source code, contribute to improvements, and avoid vendor lock-in. This provides a greater degree of transparency and control.
  • Multiple Environment Support
    Unleash supports multiple environments (development, staging, production) out of the box, enabling seamless management of feature releases across different stages of software development and deployment.
  • Strong Community
    As an open-source project, Unleash boasts a strong community that contributes to its constant improvement and provides support through forums, documentation, and other channels.
  • Privacy and Security
    Unleash allows self-hosting, which can be a significant advantage for organizations concerned about data privacy and security. Self-hosting ensures that no feature flag data leaves your infrastructure.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Unleash videos

+ Add

Why Unleash? Why Now?

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Unleash and Optimizely)

Unleash

Optimizely

Developer Tools
100 100%
Developer Tools
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Feature Flags
100 100%
Feature Flags
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Unleash and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Unleash and Optimizely

Unleash Reviews

The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Unleash seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Unleash mentions (4)

  • KILLSWITCH
    So my first instinct is to setup some sorta feature-flag thing within a CMS so managers can flip the boolean, I'm exploring getunleash.io and GrowthBook.io and we already use Contentful.com within the app but they're saying they "really don't think we need to use any third party thing for a killswitch"... Source: almost 2 years ago
  • Need your opinion
    We are an Open Source Feature Flagging solution called Unleash, and we are looking to get some feedback from the community on a decision we are trying to make. We are considering offering our developers the option to either write technical content through a Community Content Program for us for a $200 fee, or to donate that amount to charity. Source: over 2 years ago
  • How we use analytics as a privacy focused OSS company
    TLDR: Privacy is really important for us at Unleash. Here you will find the full story on how we ended up with an analytics solution that does not collect personal data and has very short retention. Whenever we evaluate a new feature at Unleash, we always start with one question. How does this fit with our values? This question is powerful. It can quickly qualify or disqualify a feature from consideration, putting... - Source: dev.to / almost 3 years ago
  • Best A/B testing, experimentation platform for Mobile
    Have seen Unleash used: getunleash.io and people seemed happy with it. Source: almost 4 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Unleash and Optimizely, you can also consider the following products

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Flagsmith - Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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