Software Alternatives, Accelerators & Startups

Heap VS OptiMine

Compare Heap VS OptiMine and see what are their differences

Heap logo Heap

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
  • Heap Landing page
    Landing page //
    2023-10-05
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

Heap

Website
heap.io
$ Details
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Matin Movassate
Employees
100 - 249

Heap features and specs

No features have been listed yet.

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Heap videos

Septimus Heap Series by Angie Sage || Spoiler Review

More videos:

  • Review - Fargo Season 1 Episode 8 "The Heap" Review
  • Review - Data Structures: Heaps

OptiMine videos

OptiMine: How it Works

Category Popularity

0-100% (relative to Heap and OptiMine)
Analytics
100 100%
0% 0
Marketing Automation
0 0%
100% 100
Web Analytics
100 100%
0% 0
Development
0 0%
100% 100

User comments

Share your experience with using Heap and OptiMine. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Heap and OptiMine

Heap Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
This is one of the website conversion tools that will give you data about your visitors’ interactions. Heap can analyze common traffic metrics, including sessions and page views. In addition, it will offer form analytics like form submission, field changes, and clicks.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
If you are looking for Google Analytics alternatives, Heap service is one of them! This service is designed in a straightforward and practical way and provides a variety of information in its dashboard. To sum up, you can track various events by using this marketing analytics tool.
Best 10 Session Replay Tools and Software
Want to Automatically capture and organize a set of behavioral data? Do you need to uncover hidden drop-off points in your visitors’ experiences? Heap claims to be one of the session replay tools that gives you complete insights into your customers’ journey.
Free SEO Tools To Improve Your Rankings
Heap (Free Plan) - A web analytics service that allows you to track website visitors' behavior.
Find the Best Mixpanel Alternatives for Your Product Team
Heap is a product analytics platform that helps you understand how and why customers engage with your product and website. Heap solves a major shortcoming that Mixpanel and many of its alternatives have—manual event tracking. Instead of requiring engineers to set up detailed custom event tracking, Heap autocaptures all data on user activity from the start. This quality alone...
Source: heap.io

OptiMine Reviews

We have no reviews of OptiMine yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Heap seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Heap mentions (11)

  • free-for.dev
    Heap.io — Automatically captures every user action in iOS or web apps. Free for up to 5,000 visits/month. - Source: dev.to / over 1 year ago
  • Question about testID in prod vs dev builds
    Check out Heap for React Native - https://heap.io. Source: almost 2 years ago
  • All 2200+ companies in my db have a dedicated page now.
    How heavily does the site depend on heap.io for its core functionality? Like, say Heap went under completely out of the blue (god forbid) and you had to switch to Google analytics, how much tech debt are you in? Source: almost 2 years ago
  • Thousands of Popular Websites See What You Type–Before You Hit Submit
    Aren't services like Heap effectively worse versions of this? On their landing page they outright list this as their value prop: > Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers. [1]: https://heap.io/. - Source: Hacker News / about 2 years ago
  • We (Still) Believe in Private Offices (2015)
    Author here, surprising to see this blog post of mine trending, but it has held up pretty well! Happy to answer any questions about my time at Stack Overflow. I've since moved on to Heap (https://heap.io/) and we are hiring. We're virtual first so we don't have private offices, but we have the same values about treating developers well and giving them the space they need to do deep work. We're hiring for basically... - Source: Hacker News / almost 3 years ago
View more

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

What are some alternatives?

When comparing Heap and OptiMine, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

EmailOctopus - Email marketing for less, via Amazon SES