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OptiMine VS TapClicks

Compare OptiMine VS TapClicks and see what are their differences

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Contents:
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  3. » Reviews
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OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

TapClicks logo TapClicks

TapClicks is a cloud-based solution designed to unify marketing, advertising and branding activities in a user-friendly, adaptable and scalable interface. Read more about TapClicks.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • TapClicks Landing page
    Landing page //
    2023-05-11

OptiMine features and specs

  • Scenario Planning
  • Digital & Traditional Marketing Measurement
  • Cross-Channel Visibility
  • Expert Support & Experienced Consulting Services
  • Performance Forecasts
  • Agency Partnerships

TapClicks features and specs

  • Centralized Platform
    TapClicks provides a single platform for aggregating and reporting on marketing data from various sources, which streamlines workflow and improves data accessibility.
  • Customization
    TapClicks offers a high level of customization, allowing users to create custom dashboards, widgets, and reports tailored to their specific needs.
  • Automated Reporting
    The platform supports automated reporting and scheduling, helping marketers save time by delivering regular updates without manual intervention.
  • Integrations
    TapClicks boasts a wide range of integrations with popular marketing tools and platforms, ensuring data can be imported from almost any source.
  • User-Friendly Interface
    The interface is designed to be user-friendly, making it accessible even to those who may not be very tech-savvy.

Possible disadvantages of TapClicks

  • Cost
    TapClicks can be expensive, especially for smaller businesses or agencies with limited budgets.
  • Complexity
    While the platform offers many features, this can also make it complex to set up and configure, requiring a learning curve for new users.
  • Data Sync Issues
    Some users have reported occasional issues with data syncing, which can lead to discrepancies between TapClicks and the original data source.
  • Limited Mobile Functionality
    The mobile version of TapClicks is not as robust as the desktop experience, which may hinder on-the-go data analysis and reporting.
  • Customer Support
    While generally helpful, some users feel that customer support response times could be improved, especially for technical issues.

OptiMine videos

+ Add

OptiMine: How it Works

TapClicks videos

+ Add

Welcome to TapClicks - Getting Started with 3 Easy Steps

More videos:

  • Review - TapClicks experiences the future of website visitor engagement with Zoho SalesIQ
  • Review - gShift June 2018 Software Release kurls TapClicks Integration

Category Popularity

0-100% (relative to OptiMine and TapClicks)

OptiMine

TapClicks

Marketing Automation
45 45%
Marketing Automation
55% 55
Marketing Platform
0 0%
Marketing Platform
100% 100
Office & Productivity
100 100%
Office & Productivity
0% 0
SEO
0 0%
SEO
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare OptiMine and TapClicks

OptiMine Reviews

We have no reviews of OptiMine yet.
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TapClicks Reviews

The Top 14 Marketing Analytics Tools For Every Business
Tapclicks lets you export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. The platform offers pre-built visualizations and a library of widgets you can setup to help answer business questions. The tool is useful if you have many reports you need to automate for clients.
Source: improvado.io

What are some alternatives?

When comparing OptiMine and TapClicks, you can also consider the following products

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Web Maven - Calls to action, promotions & content management

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

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